Commerce Programmatic Lead

PMG; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare coverage

Parental leave

Retirement plan / 401(k)

Fertility and family support

Commuter benefits

Job summary

PMG is seeking a Commerce Programmatic Lead to drive programmatic campaigns and partnerships across retailers, data, and media teams. You will optimize campaigns, report insights, and leverage Alli to improve decision‑making and performance.

You’ll collaborate with Retail Operations, Retail Media, Strategy, and Creative teams to align catalog health, PDP content, pricing, and promotions for a seamless shopper experience. This role emphasizes leadership, client relationships, and growth.

Qualifications

• 4+ years in digital media and programmatic advertising with a bachelor’s degree or equivalent experience.
• Growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data‑driven decisions.
• Knowledge of Marketing Planning & Analysis and Database Marketing.
• Experience in retail media networks (Amazon, Walmart).
• Familiarity with Ad Exchanges, Ad Servers, and DSPs to manage campaigns.
• Cross‑channel channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App.

Responsibilities

• Lead the execution of programmatic campaigns, including setup, trafficking, and day‑to‑day management aligned to client KPIs.
• Own digital programmatic initiatives (video, display, digital OOH) and coordinate with internal teams.
• Collaborate across media operations, account services, analytics, and creative for cohesive strategies.
• Manage RFP processes and vendor negotiations to ensure innovative, cost‑effective campaigns.
• Develop and deliver campaign performance reports and actionable recommendations.
• Master Alli platform to customize alerts, analyze data, and create reporting tools.
• Mentor coordinators and associates to ensure flawless execution and pacing decisions.
• Oversee budgeting and forecasting monthly goals and ad serving needs.
• Identify testing opportunities to advance media planning and strategy.

Skills

Digital media

Programmatic advertising

Analytics

Marketing metrics

Retail media networks

DSPs

Excel

SQL

Collaboration

Leadership

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Excel

SQL

Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, you’ll be part of a hands‑on Commerce Programmatic group—marketers, operators, analysts, and creatives who care about people as much as performance. You’ll partner closely with Retail Operations, Retail Media, Strategy, and Creative teammates to shape how products show up across marketplaces and how shoppers experience each PDP from first glance to purchase.

Day to day, you’ll collaborate with client partners and PMG leads to turn insights into action—aligning catalog health, PDP content, pricing, and promotions so everything works in sync. You’ll have supportive leaders, modern tools, and plenty of space to share ideas, mentor others, and keep raising the bar on what “retail ready” looks like.

If you’re excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected commerce, this is the place to do your best work.

As a Commerce Programmatic Lead, you’ll feel right at home here.

What You Will Do

• Lead the execution of programmatic campaigns, including setup, trafficking, and day‑to‑day management, ensuring they align with client KPIs and PMG’s high standards.
• Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
• Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
• Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost‑effective.
• Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
• Master PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision‑making and campaign performance.
• Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
• Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
• Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward‑thinking initiatives.

What You Will Bring

• 4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data‑driven decisions and campaign strategies.
• Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision‑making and campaign outcomes.
• Understanding and experience working within retail media networks (Amazon, Walmart)
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross‑channel strategies.
• Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
• Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
• Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross‑functional teams.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer‑Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People‑Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company‑funded accounts to promote healthy habits and well‑being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give‑back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.