Programmatic Campaign Specialist

Add3; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Add3, a Seattle-based digital marketing agency, seeks a Programmatic Campaign Manager to own day-to-day execution across DSPs and channels. You’ll optimize campaigns, develop strategy, manage budgets, and deliver clear client reporting.

In this role you’ll work directly with clients, coordinate with vendor account managers, and leverage platforms like CM360, DV360, and The Trade Desk to hit pacing and performance goals while maintaining brand safety and measurement standards.

Qualifications

• 2–3 years of hands-on programmatic experience with direct client contact.
• Strong media planning, strategy, and scaling of tactics.
• Experience using DSPs for buying, setup, and trafficking.
• First‑party data activation, segmentation, retargeting, and contextual targeting.
• Bid management and override capabilities with automated bidding.
• Expert use of ad serving platforms (CM360, Flashtalking or similar).
• Conversion tracking including GA4, pixels, and API tracking.
• Supply quality via PMPs, deal IDs, and SSPs; brand safety awareness.
• A/B testing, performance analysis, and incremental lift studies.
• Accurate third-party reporting, client budgeting, forecasting, and billing.
• Advanced Excel and BI/reporting tools (Looker Studio, Tableau).

Responsibilities

• Plans, launches, and optimizes programmatic campaigns across DSPs and channels.
• Develops media strategy and operational processes for clients, including bid strategy and targeting.
• Manages pacing, budgets, and forecasting to hit goals within the SOW and profitability guidelines.
• Ensures supply quality through PMPs, deal IDs, and straightforward inventory.
• Collaborates with vendor account managers to utilize platform tools and capabilities.
• Flags ad tech needs and assists in evaluating new vendors/platforms.
• Builds clear client reporting and translates performance data into actions.

Skills

Programmatic buying

Direct client contact

DSP platforms

Data activation

Bid management

Ad serving platforms

GA4 tracking

PMPs/Deal IDs

Reporting & insights

Budget forecasting

Excel

Tools

CM360

Flashtalking

Looker Studio

Tableau

The Trade Desk

StackAdapt

DV360

Amazon DSP

Job description

Add3, a Seattle-based digital marketing agency, seeks a Programmatic Campaign Manager to own day-to-day execution across DSPs and channels. You’ll optimize campaigns, develop strategy, manage budgets, and deliver clear client reporting.

In this role you’ll work directly with clients, coordinate with vendor account managers, and leverage platforms like CM360, DV360, and The Trade Desk to hit pacing and performance goals while maintaining brand safety and measurement standards.