Programmatic Campaign Manager

Add3; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Add3, a Seattle-based digital marketing agency, seeks a Programmatic Campaign Manager to own day-to-day execution across DSPs and channels. You’ll optimize campaigns, develop strategy, manage budgets, and deliver clear client reporting.

In this role you’ll work directly with clients, coordinate with vendor account managers, and leverage platforms like CM360, DV360, and The Trade Desk to hit pacing and performance goals while maintaining brand safety and measurement standards.

Qualifications

• 2–3 years of hands-on programmatic experience with direct client contact.
• Strong media planning, strategy, and scaling of tactics.
• Experience using DSPs for buying, setup, and trafficking.
• First‑party data activation, segmentation, retargeting, and contextual targeting.
• Bid management and override capabilities with automated bidding.
• Expert use of ad serving platforms (CM360, Flashtalking or similar).
• Conversion tracking including GA4, pixels, and API tracking.
• Supply quality via PMPs, deal IDs, and SSPs; brand safety awareness.
• A/B testing, performance analysis, and incremental lift studies.
• Accurate third-party reporting, client budgeting, forecasting, and billing.
• Advanced Excel and BI/reporting tools (Looker Studio, Tableau).

Responsibilities

• Plans, launches, and optimizes programmatic campaigns across DSPs and channels.
• Develops media strategy and operational processes for clients, including bid strategy and targeting.
• Manages pacing, budgets, and forecasting to hit goals within the SOW and profitability guidelines.
• Ensures supply quality through PMPs, deal IDs, and straightforward inventory.
• Collaborates with vendor account managers to utilize platform tools and capabilities.
• Flags ad tech needs and assists in evaluating new vendors/platforms.
• Builds clear client reporting and translates performance data into actions.

Skills

Programmatic buying

Direct client contact

DSP platforms

Data activation

Bid management

Ad serving platforms

GA4 tracking

PMPs/Deal IDs

Reporting & insights

Budget forecasting

Excel

Tools

CM360

Flashtalking

Looker Studio

Tableau

The Trade Desk

StackAdapt

DV360

Amazon DSP

Job description

Add3 is a digital marketing agency based in Seattle, WA. We work with a wide variety of clients to support their marketing goals with integrated, omnichannel digital marketing campaigns. We’re focused on learning, strategizing and innovating to give our clients undeniable results across all digital channels, and our team is filled with savvy, dedicated and FUN digital marketers! Our clients will tell you we’re relentlessly analytical, results-driven, and true partners - something we are very proud of. With every interaction we live for performance, practice transparency, and celebrate diversity. Add3 is an equal opportunity employer, and we're proud to support our diverse and vibrant team!

You

Add3 Programmatic Campaign Managers have 2-3 years of hands-on experience in programmatic media buying, planning, and optimization, including direct client contact. You’re comfortable running campaigns across multiple DSPs and channels, and you can explain performance clearly to clients. In this position, you will continue to grow your client management skills, including point-of-contact work on high-value, high-touch accounts, and you’ll prioritize competing deliverables against tight deadlines. This position reports to the Director of Programmatic.

In your first 6-12 months, success looks like:

• Owning day-to-day execution and optimization for a portfolio of programmatic clients
• Hitting pacing and performance goals within scope and budget
• Delivering accurate, insight-driven reporting that clients trust

The Job

• Plans, launches, and optimizes programmatic campaigns across DSPs and channels, including display, video, native, CTV/OTT, audio, and DOOH
• Develops and scales media strategy and operational processes for assigned clients, including bid strategy, audience targeting, optimizations, and measurement
• Manages pacing, budgets, and forecasting to hit client goals within the Scope of Work and profitability guidelines
• Ensures supply quality through PMPs and deal IDs, curated marketplaces, supply path optimization, and brand safety and fraud verification
• Works closely with vendor account managers to fully use available platform tools and new capabilities
• Flags ad tech needs and helps the Director evaluate new vendors and platforms
• Builds clear, accurate client reporting and turns performance data into actionable recommendations

Requirements

• 2-3 years of hands-on programmatic experience, with direct client contact
• Strong foundation in media planning and strategy: assessment, development, and scaling of tactics and targeting
• DSP usage across multiple platforms: media buying, campaign setup, and trafficking
• Data usage: first-party data activation, segmentation, retargeting, contextual targeting, and data strategy in clients’ best interests
• Bid management, including working with automated bidding platforms and knowing when to override them
• Ad serving platform usage (CM360, Flashtalking, or similar)
• Conversion tracking: pixels, server-side/API conversion tracking, and GA4
• Supply quality: PMPs and deal IDs, curated marketplaces, supply path optimization, and avoiding made-for-advertising inventory
• Brand safety and fraud verification (IAS, DoubleVerify, or similar)
• A/B testing, creative performance analysis, and campaign performance analysis
• Proactive optimizations
• Measurement: attribution, plus incrementality and lift studies
• Accurate, efficient 3rd party reporting
• Client budget management, forecasting, and billing
• Advanced Excel, plus experience with a BI or reporting tool (Looker Studio, Tableau, or similar)

Nice to have

• Hands-on experience with The Trade Desk and StackAdapt
• Experience with DV360 or Amazon DSP
• Familiarity with data clean rooms
• Awareness of media mix modeling (MMM)
• Exposure to retail media networks
• Working knowledge of privacy and consent requirements in digital advertising