Programmatic Advertising Senior Strategist (DSP)

Quartile; New York (NY); On-site; USD 80,000; Full time

Job summary

An innovative firm is seeking a Programmatic Advertising Senior Strategist to drive data-driven advertising initiatives in the retail media landscape. This pivotal role involves crafting high-performance strategies, enhancing client results, and fostering strong partnerships within the industry. The ideal candidate will leverage expertise in platforms like Amazon DSP and The Trade Desk to deliver measurable outcomes and innovative solutions. Join a dynamic team that values creativity and analytical thinking, and help shape the future of programmatic advertising while enjoying comprehensive benefits and a competitive salary.

Benefits

Comprehensive insurance coverage

401K with employer match

Generous paid time off

Company-provided laptop and tech accessories

Qualifications

• 5-7 years of experience in programmatic advertising with retail media campaigns.
• Strong analytical skills with experience in BI or data analytics.

Responsibilities

• Lead development and optimization of programmatic campaigns on Amazon DSP.
• Manage client communications to review campaign performance and trends.

Skills

Programmatic Advertising

Data Analytics

Client Communication

Campaign Management

Analytical Skills

Tools

Amazon DSP

The Trade Desk

Amazon Marketing Cloud

Criteo

Job description

Programmatic Advertising Senior Strategist (DSP)

Join to apply for the Programmatic Advertising Senior Strategist (DSP) role at Quartile

Overview

The Programmatic Advertising Senior Strategist (Retail Media) is a seasoned, data-driven professional responsible for developing and executing strategic programmatic advertising initiatives within the retail media landscape. This role is essential in designing and scaling high-performance programmatic strategies, creating full-funnel commerce solutions, and delivering measurable results for clients.

The Senior Strategist will utilize expertise in platforms such as Amazon DSP, The Trade Desk, advanced measurement tools, and the broader retail media ecosystem to deliver innovative solutions aligned with clients' business objectives. As a key partner to clients, internal teams, and retail media platforms, this position plays a pivotal role in shaping the future of programmatic advertising within the organization.

Responsibilities

• Lead development, execution, and optimization of programmatic display and video campaigns on platforms like Amazon DSP and The Trade Desk.
• Drive full-funnel commerce strategies for planning and activating programmatic campaigns, collaborating with retail search teams for seamless integration.
• Utilize Amazon Marketing Cloud (AMC) to activate custom audiences and implement advanced programmatic strategies.
• Manage regular client communications to review campaign performance, discuss trends, and identify growth opportunities.
• Oversee input for annual media plans, ensuring alignment with marketing strategies.
• Identify opportunities to improve client performance through innovative, data-driven solutions.
• Build strong relationships with programmatic and retail partners for strategic collaboration.
• Lead updates during reporting sessions, such as QBRs and planning meetings.
• Guide account strategy development, including budgeting, KPI setting, and industry trend analysis.
• Drive new business development and client expansion.
• Leverage analytics and reporting tools to refine strategies and achieve results.

Requirements

• 5-7 years of experience in programmatic advertising, including 2-3 years managing retail media campaigns.
• 5+ years in a client-facing role, preferably with small to medium-sized brands.
• Strong analytical skills with experience in BI or data analytics.
• Deep understanding of DSP platforms such as Amazon DSP, Walmart, The Trade Desk, and Criteo.
• Experience managing multiple channels (Display, Video, Audio, Native, DOOH).
• Proficiency with Amazon Marketing Cloud and other commerce platforms.
• Excellent communication and project management skills.
• Ability to work autonomously and thrive in a fast-paced environment.

What You’ll Do

• Support and refine processes within a growing team.
• Lead development and optimization of programmatic campaigns.
• Implement full-funnel strategies and collaborate with search teams.
• Use AMC for audience activation and strategy execution.
• Communicate regularly with clients on performance and opportunities.
• Contribute to media planning and strategic initiatives.
• Identify and implement innovative solutions to improve client results.
• Build and maintain strong partnerships with media platforms.
• Participate in reporting and strategic meetings.
• Support new business efforts and client growth.

Benefits

• Comprehensive insurance coverage
• 401K with employer match
• Generous paid time off (vacation, sick days, holidays, summer Fridays)
• Company-provided laptop and tech accessories
• Base salary targeted at $80,000 per year

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services