Programmatic Advertising Lead – Data-Driven Growth

Interpublic; United States; Hybrid; USD 90,000 - 115,000; Full time

Job summary

Omnicom Media in the United States is seeking a media professional to develop and manage data-driven programmatic advertising campaigns that align with business goals and audience targeting strategies.

You will utilize automated platforms and real-time bidding to optimize placements, maximize reach, and improve ROI. The role requires collaboration with cross-functional teams to ensure programmatic efforts integrate with broader digital marketing initiatives and ongoing campaign optimization.

Responsibilities

• Develops data-driven programmatic advertising campaigns that align with business goals and audience targeting strategies.
• Utilizes automated platforms and real-time bidding to optimize ad placements, maximize reach, and improve ROI.
• Collaborates with cross-functional teams to integrate programmatic efforts within broader digital marketing initiatives.
• Continuously monitors campaign performance and adapts strategies to capitalize on new technologies and evolving industry trends.

Job description

Omnicom Media in the United States is seeking a media professional to develop and manage data-driven programmatic advertising campaigns that align with business goals and audience targeting strategies.

You will utilize automated platforms and real-time bidding to optimize placements, maximize reach, and improve ROI. The role requires collaboration with cross-functional teams to ensure programmatic efforts integrate with broader digital marketing initiatives and ongoing campaign optimization.