Programmatic Activation Specialist

Comcast; New York (NY); On-site; USD 71,910 - 107,866; Full time

Job summary

Comcast is seeking an Activation Operations professional in New York to manage post-activation lifecycle of programmatic Deal IDs. You will monitor delivery, troubleshoot issues, and optimize performance across DSPs, SSPs, and internal platforms, partnering with Sales, Account Management, and Engineering to meet campaign objectives.

Responsibilities include monitoring deal health, driving optimization strategies, and building post-activation reports.

Qualifications

• 2-5 years of experience in programmatic advertising operations or analytics.
• Deep knowledge of Deal IDs, PMP deals, and open auction dynamics.
• Strong analytical skills across large data sets to identify delivery issues and trends.
• Experience working cross-functionally with sales, buyers, and technical teams.

Responsibilities

• Monitor live Deal ID performance and delivery across DSPs, SSPs, and internal ad serving platforms.
• Track key metrics such as impressions, win rate, bid rate, spend, fill rate, and revenue.
• Troubleshoot delivery issues and ensure deals align with targeting and inventory parameters.
• Collaborate with Sales, Product, and Engineering to optimize deal performance and resolve problems.

Skills

Deal IDs knowledge

Programmatic advertising

Analytical skills

Cross-functional collaboration

Communication skills

AI tools familiarity

Education

Bachelor's degree

Tools

Looker

SQL

Excel

SharePoint

Job description

Comcast is seeking an Activation Operations professional in New York to manage post-activation lifecycle of programmatic Deal IDs. You will monitor delivery, troubleshoot issues, and optimize performance across DSPs, SSPs, and internal platforms, partnering with Sales, Account Management, and Engineering to meet campaign objectives.

Responsibilities include monitoring deal health, driving optimization strategies, and building post-activation reports.