Programmatic Activation Operations Analyst

Comcast Advertising; New York (NY); On-site; USD 71,911 - 107,866; Full time

Job summary

FreeWheel, a Comcast company, is seeking an Activation Operations Analyst in New York to manage the post-activation lifecycle of programmatic Deal IDs. You will monitor delivery, troubleshoot issues, and optimize performance across DSPs, SSPs, and internal platforms, working with Sales, Account Management, and Product teams.

The role emphasizes analysis, reporting, and routine collaboration to ensure deals meet expectations and deliver value for buyers and sellers across the FreeWheel ecosystem.

Qualifications

• 2–5 years in programmatic advertising operations, analytics, or technical ad ops with strong programmatic knowledge.
• Strong understanding of Deal IDs, PMP deals, and open auction dynamics.
• Familiarity with major DSPs (e.g., The Trade Desk, Google DV360) and SSPs/exchanges (Magnite, PubMatic).
• Proficiency with analytics and reporting tools (e.g., Looker).
• Excellent problem-solving and cross-functional communication skills.

Responsibilities

• Monitor live Deal IDs across DSPs/SSPs and internal platforms to ensure delivery.
• Track key metrics: impressions, win rate, bid rate, spend, fill rate, revenue.
• Troubleshoot delivery issues and bid behavior in collaboration with DSP traders and engineering teams.
• Analyze performance trends and recommend configuration improvements (priority, floors, targeting).
• Collaborate with Sales, Account Management, Product, and Engineering for ongoing optimization and issue resolution.
• Build and maintain post-activation reporting dashboards and share insights.

Skills

Programmatic knowledge

Deal IDs / PMP

Programmatic ecosystem

DSPs (TTD, DV360)

SSPs / Exchanges (Magnite, PubMatic)

Analytics

Looker / BI dashboards

Troubleshooting

Cross-functional collaboration

AI tooling awareness

Education

Bachelor’s degree or equivalent experience

Tools

SQL

Job description

FreeWheel, a Comcast company, is seeking an Activation Operations Analyst in New York to manage the post-activation lifecycle of programmatic Deal IDs. You will monitor delivery, troubleshoot issues, and optimize performance across DSPs, SSPs, and internal platforms, working with Sales, Account Management, and Product teams.

The role emphasizes analysis, reporting, and routine collaboration to ensure deals meet expectations and deliver value for buyers and sellers across the FreeWheel ecosystem.