Program Manager, Sales Enablement

Scale AI; Washington (District of Columbia); On-site; USD 130,000 - 170,000; Full time

Job summary

Scale AI is seeking a highly organized Program Manager to join the Sales Enablement team for the Public Sector unit. You will own the end-to-end enablement experience for Public Sector sales reps, from onboarding to ongoing development.

The role sits at the intersection of GTM strategy and learning design, building infrastructure, translating content across business units, and driving rep readiness in a high-stakes, complex-deal environment.

Qualifications

• 4+ years in Sales Enablement or GTM roles.
• 2+ years in end-to-end program management.
• Experience in federal/public sector sales environments.
• Proven ability to collaborate with Sales Leaders and SMEs.
• Ability to manage multiple programs and meet deadlines.

Responsibilities

• Design and launch a structured onboarding program for Public Sector hires across Deployment Strategist and Solution Engineering tracks.
• Define onboarding success criteria and communicate to new hires and managers.
• Use the Sales Enablement Platform to deploy learning paths and track readiness.
• Partner with People team and BU leadership to onboard PS hires post orientation.
• Launch foundational sales skills training and maintain playbooks by motion.
• Stand up and maintain the PS GTM knowledge base with collateral and templates.
• Report roadmap progress and program effectiveness to PS and Enablement leadership.

Skills

Sales Enablement

GTM Enablement

Program management

Public sector / federal sales

Cross-functional collaboration

AI tools for enablement

Communication skills

Tools

LMS/CMS platforms

Notion

Job description

The Role

We are seeking a highly organized, proactive, and collaborative Program Manager to join our Sales Enablement team, embedded in and dedicated to the Public Sector business unit. This role sits at the intersection of GTM strategy and learning design. You will own the end-to-end enablement experience for Public Sector sales reps, from the moment they join Scale to every stage of their ongoing development.

The Public Sector GTM team operates as a distinct business with its own sales motion, compliance environment, and buyer context. This role requires someone who can move fluidly between that world and the broader Sales Enablement org; building infrastructure, translating content across BUs, and driving rep readiness in an environment where the stakes are high and the deals are complex.

This role would also take ownership of Public Sector BU onboarding for any member joining the team.

You Will:

Build and Own PS Onboarding

• Design and launch a structured, role-based onboarding program for Public Sector new hires across the Deployment Strategist and Solution Engineering tracks.
• Define "fully ramped" success criteria by role, and communicate them clearly to new hires and their managers.
• Utilize the Sales Enablement Platform to deploy learning paths and track completion and readiness metrics.
• Partner with the People team and BU leadership to take on BU onboarding for PS new hires after company-wide orientation, ensuring a seamless handoff and a cohesive experience end-to-end.

Drive Ongoing Rep Development (Everboarding)

• Launch foundational sales skills training for the Public Sector team. This would include proposal writing, discovery methodology, deal qualification, and capture process.
• Develop and maintain playbooks by motion for Public Sector reps, and establish a recurring venue for platform capability updates to keep reps current on the roadmap.

Own the GTM Knowledge Base

• Stand up and maintain the Public Sector GTM knowledge base, hosting sales collateral, templates, pitch decks, and training materials.

Stakeholder Collaboration & Program Management

• Serve as the day-to-day enablement partner to PS GTM leadership, maintaining a strong pulse on what reps need and how the business is evolving.
• Collaborate with the Instructional Designer to ensure onboarding and everboarding content is engaging, role-appropriate, and effectively delivered across modalities (vILT, on-demand, async).
• Manage multiple concurrent programs and stay tightly coordinated with the broader Sales Enablement team; acting as the bridge between PS and other BUs, surfacing Enterprise content for Public Sector, and bringing Public Sector learnings back to the org.
• Report on roadmap progress and program effectiveness to Public Sector and Enablement leadership on an ongoing basis.

Ideally You'll Have:

• 4+ years of professional experience in a Sales Enablement, GTM Enablement, or closely related role.
• 2+ years of program management experience , with a proven track record of managing end-to-end program lifecycles from strategy through execution.
• Familiarity with the federal or public sector sales environment , including an understanding of the compliance landscape, procurement cycles, and the buyer context that distinguishes PS deals from commercial ones.
• Proven success working collaboratively with Sales Leaders, Subject Matter Experts, and cross-functional stakeholders, including in environments where reps are skeptical of enablement overhead.
• Demonstrated ability to manage multiple, concurrent high-priority programs while staying organized and meeting deadlines in a fast-moving environment.
• Proficiency in the latest AI tools and systems , with a demonstrated ability to apply AI to automate processes, personalize learning, or enhance enablement impact, including for content creation, communications, and transcript-based workflows.
• Excellent written and verbal communication skills , with a focus on delivering clear, actionable content and concise updates.

Nice to haves:

• Sales Methodology: Experience with or exposure to B2B sales methodologies (e.g., MEDDICC, Challenger) and/or government-specific frameworks like Shipley for proposal development.
• Tool Proficiency: Experience with Sales Enablement Platforms (LMS/CMS), Notion, or similar systems for program deployment and content management.
• Industry Experience: Background in AI, data, or technical services; or experience enabling reps who sell into technical buyers.
• Instructional Design Familiarity: Comfort working alongside an Instructional Designer and contributing to e-learning module structure or curriculum sequencing.

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and a