Program Manager II – Enrollment Marketing & Communications

University of Missouri-Columbia; Columbia Township (MO); On-site; USD 54,000 - 60,000; Full time

Benefits offered by this job

Medical, dental and vision plans

Retirement

Paid time off

Disability insurance

Paid parental leave

Educational fee discounts

Job summary

University of Missouri-Columbia is seeking a detail-oriented Program Manager II to support student enrollment communications and CRM workflows. You will manage Slate queries, audience lists, and content scheduling while ensuring accurate timing and personalization.

You will monitor campaign performance, propose practical improvements, and coordinate with Enrollment Management Communication to align strategies across departments.

Qualifications

• Bachelor's degree or equivalent combination of education and experience with 3+ years preferred.
• Experience using a CRM or email platform to build audiences/queries and execute communications; Slate preferred.

Responsibilities

• Executes enrollment communication tactics including Slate queries, recipient lists, emails, letters, and text audiences.
• Builds, schedules and quality-checks communications for accurate content, timing and suppression rules.
• Develops CRM procedures and guidelines for campaign tactics.
• Sets up templates and messages in Slate and DotDigital.
• Monitors performance and recommends adjustments to campaigns.
• Reviews past performance and researches new approaches for opportunities.
• Schedules tactics for academic and support units.

Skills

Attention to detail

Multitasking

Clear written and verbal communication

Project management

Software fluency

Education

Bachelor's degree or equivalent combination of education and experience

Tools

Slate

DotDigital

Microsoft Office 365

SharePoint

Teams

OneDrive

Job description

Our student communications team is looking for a knowledgeable, detail-oriented professional who can keep enrollment campaigns on track, maintain accurate audiences, build queries, and identify improvements in our CRM processes.

Hiring Department

Enrollment Management Communication

Job Responsibilities

• Executes enrollment communication tactics, including Slate queries and recipient lists, emails, letters, mailing lists, text-message audiences, social media target lists and related deliverables.
• Builds, schedules and quality-checks communications to ensure content, audience criteria, timing, personalization and suppression rules are accurate before launch, with the assistance of the supervisor.
• Develops procedures and guidelines for the execution of campaign tactics in CRM (Slate) and other systems.
• Sets up templates, standard content blocks, and individual email messages in email systems (Slate, DotDigital).
• Monitors and reports on the performance of current campaign tactics, discusses changes, and makes agreed upon adjustments.
• Reviews past performance and researches new approaches to identify successes, opportunities and recommendations for future campaigns.
• Schedules and executes departmental tactics for academic and support units.

Skills And Traits

• Pays close attention to detail when reviewing schedules, audience parameters, data and content.
• Works easily within software systems and navigates between several seamlessly.
• Uses sound judgment to identify issues, troubleshoot problems and recommend process improvements.
• Keeps track of many tasks at once and works quickly while maintaining accuracy.
• Communicates clearly and articulates professionally in person, virtual meetings, and in writing via email, Teams chat, inside the project management system, etc.

Shift

Monday - Friday, 8:00am-5:00pm.

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

• Experience using a CRM or email platform to build audiences/queries and execute communications. Slate experience is strongly preferred.
• Proficient in Microsoft Office 365, including SharePoint, OneDrive and Teams.
• Ability to analyze campaign results, troubleshoot processes and recommend practical improvements.
• Strong project management and organizational skills, with the ability to manage multiple deadlines and stakeholders.
• Experience with strategic communications and/or marketing campaign development.

Anticipated Hiring Range

Salary Range: $54,000 - $60,000 Per Year

Grade: GGS 010

University Title: Program Manager ll Student Support Servies

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Application Materials

Cover Letter and Resume

Sponsorship Information

Employment visa sponsorship is not available for this position.

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

• medical, dental and vision plans
• retirement
• paid time off
• short- and long-term disability
• paid parental leave
• paid caregiver leave
• educational fee discounts for all four UM System campuses

For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.