Program Lead, Retail & Channel Growth, Apple Music

Apple; Cupertino (CA); On-site; USD 150,000 - 280,000; Full time

Benefits offered by this job

Medical & dental coverage

Retirement benefits

Stock awards / RSUs

Tuition reimbursement

Bonus or relocation

Job summary

Apple, Inc. is seeking a strategic growth leader to take ideas from concept to market for Apple Music across retail and channel pillars.

You will design commercial constructs—offers, incentives, co-funding, and merchandising—and drive cross-functional execution with Retail, Worldwide Sales, regional teams, Finance, Marketing, and Product. You will own the program rhythm, set the vision, map the play-by-play, and keep teams aligned from pilot to live program with measurable impact.

Qualifications

• 8+ years in strategy activation, program management, go-to-market, channel or retail marketing, business development, or a related commercial role.
• Demonstrated track record of driving cross-functional programs from idea to launch, with multiple stakeholder teams and no direct authority over the
• Strong commercial judgment: comfortable building business cases, reading a P&L, and framing trade-offs for senior audiences.
• Exceptional interpersonal skills and emotional intelligence; able to build trust quickly and bring teams with competing priorities together
• Perseverance and hustle: owns outcomes, pushes through ambiguity and setbacks, and keeps momentum without being asked.
• Clear, concise communicator in writing and in the room.

Responsibilities

• Design and launch commercial programs that grow Apple Music subscribers and retention through Apple Retail and the hardware sales channel, from pilot to scaled rollout.
• Define channel-specific constructs — offers, extended trials, tiered and bundled propositions, partner incentives, and co-funding models — and translate them into clear go-to-market plans.
• Shape and influence how Apple Music is merchandised in the hardware buy-flow, online and in-store, working with Apple Retail and the Apple Online Store to influence placement, messaging, and attach
• Lead cross-functional execution end to end: align Finance on business cases and funding, Marketing on assets, Product and Commerce on buy-flow and billing requirements, and Sales on partner engagement
• Own the program rhythm — milestones, dependencies, risks, and status — and keep senior leadership and partner teams informed and aligned
• Measure performance, read out results, and iterate; feed learnings back into the broader Commercial growth roadmap
• Represent the Commercial team with hardware and channel counterparts, building trusted relationships that make future programs easier to land

Skills

Go-to-market strategy

Cross-functional leadership

Channel/retail marketing

P&L understanding

Program management

Growth experimentation

Education

MBA or equivalent

Job description

The people here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.The Commercial team is involved in both the day-to-day running and long-term planning of Apple Music. Within Commercial, the New Growth Programs team is an incubator dedicated to identifying, testing, and scaling new ways to grow Apple Music subscribers.

Description

In this role, you will take growth ideas from concept to market across the retail and channel pillar. You will design the commercial constructs — offers, incentives, co-funding, and merchandising — that make Apple Music part of the hardware purchase, and you will drive the cross-functional execution needed to land them with Apple Retail, Worldwide Sales, regional teams, Finance, Marketing, and Product.This is a role for someone who can hold the whole play in their head and see it through: set the vision, map the play-by-play, bring the right teams together, and keep the ball moving until the program is live and measured. You will be the person every partner team knows to call.

Responsibilities

• Design and launch commercial programs that grow Apple Music subscribers and retention through Apple Retail and the hardware sales channel, from pilot to scaled rollout
• Define channel-specific constructs — offers, extended trials, tiered and bundled propositions, partner incentives, and co-funding models — and translate them into clear go-to-market plans.
• Shape and influence how Apple Music is merchandised in the hardware buy-flow, online and in-store, working with Apple Retail and the Apple Online Store to influence placement, messaging, and attach
• Lead cross-functional execution end to end: align Finance on business cases and funding, Marketing on assets, Product and Commerce on buy-flow and billing requirements, and Sales on partner engagement
• Own the program rhythm — milestones, dependencies, risks, and status — and keep senior leadership and partner teams informed and aligned
• Measure performance, read out results, and iterate; feed learnings back into the broader Commercial growth roadmap
• Represent the Commercial team with hardware and channel counterparts, building trusted relationships that make future programs easier to land

Minimum Qualifications

• 8+ years in strategy activation, program management, go-to-market, channel or retail marketing, business development, or a related commercial role
• Demonstrated track record of driving cross-functional programs from idea to launch, with multiple stakeholder teams and no direct authority over the
• Strong commercial judgment: comfortable building business cases, reading a P&L, and framing trade-offs for senior audiences.
• Exceptional interpersonal skills and emotional intelligence; able to build trust quickly and bring teams with competing priorities together
• Perseverance and hustle: owns outcomes, pushes through ambiguity and setbacks, and keeps momentum without being asked
• Clear, concise communicator in writing and in the room.

Preferred Qualifications

• Experience with retail, worldwide sales, or channel partner programs; familiarity with hardware go-to-market and channel economics
• Experience with subscription businesses and funnel metrics (trial, conversion, retention, LTV)
• Experience launching consumer offers or bundles with retail or channel partners, ideally across multiple regions.
• Analytical capability to size opportunities and evaluate results; comfort partnering with Finance and Data Science team members
• Background or interest in music, media, or consumer services is a plus.
• MBA or equivalent advanced degree preferred.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including:

• Comprehensive medical and dental coverage
• Retirement benefits
• A range of discounted products and free services
• Reimbursement for certain educational expenses — including tuition
• Discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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Apple accepts applications to this posting on an ongoing basis.