Program Lead, Retail & Channel Growth, Apple Music

Apple; Cupertino (CA); On-site; USD 150,000 - 280,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Stock programs

Tuition reimbursement

Relocation assistance

Job summary

Apple, Inc. is seeking a program lead to grow Apple Music through the hardware route to market. You will design commercial constructs, offers, co-funding, and merchandising to make Apple Music a selling point during hardware purchases.

You will coordinate cross-functional teams across Apple Retail, Worldwide Sales, Finance, Marketing, and Product to land scalable programs, measure results, and iterate toward the commercial growth roadmap.

Qualifications

• 8+ years in strategy activation, program management, go-to-market, channel or retail marketing, business development, or a related commercial role
• Track record of driving cross-functional programs from idea to launch with multiple stakeholders
• Strong commercial judgment: building business cases, reading a P&L, and framing trade-offs for senior audiences
• Exceptional interpersonal skills and emotional intelligence; able to build trust quickly
• Perseverance and hustle: owns outcomes and keeps momentum through ambiguity
• Clear, concise communicator in writing and in the room

Responsibilities

• Design and launch commercial programs that grow Apple Music subscribers and retention through Apple Retail and the hardware sales channel.
• Define channel-specific constructs and translate them into go-to-market plans.
• Shape how Apple Music is merchandised in the hardware buy-flow, online and in-store.
• Lead cross-functional execution end to end with Finance, Marketing, Product, and Sales.
• Own the program rhythm, milestones, dependencies, risks, and status for leadership alignment.
• Measure performance, read out results, and iterate to inform the growth roadmap.
• Represent the Commercial team with hardware and channel counterparts and build trusted relationships

Skills

Strategy activation

Program management

Go-to-market

Channel marketing

Retail marketing

Business development

Cross-functional collaboration

Education

MBA or equivalent advanced degree

Job description

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.The Commercial team is involved in both the day-to-day running and long-term planning of Apple Music. Within Commercial, the New Growth Programs team is an incubator dedicated to identifying, testing, and scaling new ways to grow Apple Music subscribers.We are looking for a program lead to own one of the team's core tentpoles: growing Apple Music through Apple's hardware route to market. This spans Apple Retail (online and in-store), the worldwide sales channel, and hardware partnerships, with the goal of making Apple Music a selling point at the moment customers buy their hardware

Description

In this role, you will take growth ideas from concept to market across the retail and channel pillar. You will design the commercial constructs - offers, incentives, co-funding, and merchandising - that make Apple Music part of the hardware purchase, and you will drive the cross-functional execution needed to land them with Apple Retail, Worldwide Sales, regional teams, Finance, Marketing, and Product.This is a role for someone who can hold the whole play in their head and see it through: set the vision, map the play-by-play, bring the right teams together, and keep the ball moving until the program is live and measured. You will be the person every partner team knows to call.

Responsibilities

• Design and launch commercial programs that grow Apple Music subscribers and retention through Apple Retail and the hardware sales channel, from pilot to scaled rollout
• Define channel-specific constructs - offers, extended trials, tiered and bundled propositions, partner incentives, and co-funding models - and translate them into clear go-to-market plans.
• Shape and influence how Apple Music is merchandised in the hardware buy-flow, online and in-store, working with Apple Retail and the Apple Online Store to influence placement, messaging, and attach
• Lead cross-functional execution end to end: align Finance on business cases and funding, Marketing on assets, Product and Commerce on buy-flow and billing requirements, and Sales on partner engagement
• Own the program rhythm - milestones, dependencies, risks, and status - and keep senior leadership and partner teams informed and aligned
• Measure performance, read out results, and iterate; feed learnings back into the broader Commercial growth roadmap
• Represent the Commercial team with hardware and channel counterparts, building trusted relationships that make future programs easier to land

Minimum Qualifications

• 8+ years in strategy activation, program management, go-to-market, channel or retail marketing, business development, or a related commercial role
• Demonstrated track record of driving cross-functional programs from idea to launch, with multiple stakeholder teams and no direct authority over the
• Strong commercial judgment: comfortable building business cases, reading a P&L, and framing trade-offs for senior audiences.
• Exceptional interpersonal skills and emotional intelligence; able to build trust quickly and bring teams with competing priorities together
• Perseverance and hustle: owns outcomes, pushes through ambiguity and setbacks, and keeps momentum without being asked
• Clear, concise communicator in writing and in the room.

Preferred Qualifications

• Experience with retail, worldwide sales, or channel partner programs; familiarity with hardware go-to-market and channel economics
• Experience with subscription businesses and funnel metrics (trial, conversion, retention, LTV)
• Experience launching consumer offers or bundles with retail or channel partners, ideally across multiple regions.
• Analytical capability to size opportunities and evaluate results; comfort partnering with Finance and Data Science team members
• Background or interest in music, media, or consumer services is a plus.
• MBA or equivalent advanced degree preferred.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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Apple accepts applications to this posting on an ongoing basis.