Program Coordinator, Brand Academy (NIL Support for Student-Athletes)

The Pennsylvania State University; University Park (PA, TX); On-site; USD 61,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Program Coordinator to enhance student-athletes' personal branding and entrepreneurial skills. This role involves developing programs that empower students to manage and monetize their brands through NIL opportunities. The ideal candidate will possess a strong background in educational programming, excellent communication skills, and the ability to foster relationships with diverse individuals. You'll collaborate closely with various stakeholders to create engaging learning experiences while ensuring compliance with relevant laws and policies. Join a team committed to diversity, equity, and inclusion, and help shape the future of aspiring entrepreneurs.

Qualifications

• Bachelor's degree or higher with 6+ years of experience in educational programming.
• Extensive knowledge of NIL and experience working with student-athletes.

Responsibilities

• Support student-athletes with NIL opportunities and brand development.
• Develop educational programs focused on branding and entrepreneurship.
• Ensure compliance with NIL laws and maintain accurate data.

Skills

Personal Branding

Customer Discovery

Lean Startup Methodology

Public Relations

Negotiation

Leadership

Project Management

Communication Skills

Education

Bachelor's Degree

6+ Years Experience

Job description

APPLICATION INSTRUCTIONS:

• Current Penn State employees (faculty, staff, technical service, or students) should log in to Workday to complete the internal application process. Please do not apply here; apply internally through Workday.
• Current Penn State students (not previously employed at the university) seeking employment should also log in to Workday for the student application process. Do not apply here; apply internally through Workday.
• External applicants should click "Apply" and complete the application process for external candidates.

Job Description and Requirements:

The Office of Entrepreneurship and Commercialization (OEC), in partnership with Penn State Intercollegiate Athletics (ICA), is seeking an experienced, collaborative, and detail-oriented Program Coordinator to support the Brand Academy. The academy aims to help student-athletes and others develop, manage, and monetize their personal brands through NIL opportunities and support their entrepreneurial interests.

This role is based at the Morgan Academic Center on the University Park Campus and is a fully in-person position.

Reporting to the Director of the Brand Academy, responsibilities include developing and delivering programming aligned with the academy's strategic goals for student-athletes' personal branding and entrepreneurial success.

Key Responsibilities:

• Support student-athletes with contractual obligations, NIL opportunities, and brand development.
• Develop actionable plans and execute programming with limited supervision.
• Collaborate with the Director to create educational programs, experiential learning, and events focused on NIL and entrepreneurship.
• Educate student-athletes on branding, social media, marketing, and financial skills.
• Identify tools and mentors for student entrepreneurs pursuing NIL and product development.
• Design hands-on experiences for business development, idea validation, and customer discovery.
• Coach athletes on next steps and connect them to additional resources.
• Partner with Happy Valley LaunchBox to support entrepreneurial initiatives.
• Assist with workshops on content creation, branding, and social media marketing.
• Support cross-organizational collaborations to expand resources.
• Ensure compliance with NIL laws, NCAA, Big Ten, and PSU policies.
• Provide administrative support and maintain accurate data for the academy.
• Perform other duties as assigned by the Director.

Qualifications:

• Bachelor's degree or higher with 6+ years of experience in educational programming or related fields, or an equivalent combination of education and experience.
• Extensive knowledge of NIL.
• Experience working with student-athletes and supporting entrepreneurial mindsets.
• Skills in personal branding, customer discovery, lean startup methodology, PR, and negotiation.
• Ability to build strong relationships with diverse individuals.
• Strong leadership and project management skills.
• Excellent written and verbal communication skills.

We are committed to diversity, equity, and inclusion and value inclusive excellence as a core strength.

Salary range: $61,800 - $89,600.