Product Strategy & Lifecycle Specialist

W.C. Bradley Co.; Columbus (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

The W.C. Bradley Co. is seeking a Product Specialist to analyze the competitive environment and generate market solutions for a product portfolio, while overseeing appliance project development to grow market share, revenue, and margin.

The role includes portfolio analysis, product development across the lifecycle, and recommending pricing and promotions, along with responsibilities across cross-functional teams and internal partnerships to drive results.

Qualifications

• Understanding of product development and commercialization processes
• Analytical mindset and data-driven for business decisions
• Solid communication skills, especially synthesizing complex problems and persuading other groups of your solution
• Ability to collaborate and influence cross-functional commercial teams
• Project management skills and ability to track processes against milestones

Responsibilities

• Conduct competitive environment analysis including product benchmarking, pricing, placement
• Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products
• Manage the product lifecycle forgas grills, griddles and specialty items in the grilling portfolio
• Shape product roadmap and key project proposals with Directorand Product Managers
• Manage cross-functional teams during new product development and product line refreshes and extensions
• Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels
• Partner with Sales to develop and communicate high-quality presentations to customers
• Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning
• Aid in annual planning analysis and budget development

Skills

Analytical mindset

Strong communication

Cross-functional collaboration

Project management

Job description

The W.C. Bradley Co. is seeking a Product Specialist to analyze the competitive environment and generate market solutions for a product portfolio, while overseeing appliance project development to grow market share, revenue, and margin.

The role includes portfolio analysis, product development across the lifecycle, and recommending pricing and promotions, along with responsibilities across cross-functional teams and internal partnerships to drive results.