Growth-Focused Product Strategy Specialist

WC Bradley Company; Columbus (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

The Product Specialist will analyze the competitive environment and generate market solutions for a product portfolio, while managing the development of appliance projects to grow market share, revenue, and margin.

The Product Specialist is responsible for portfolio analysis, product development projects, executing activities across the product lifecycle, recommending pricing and promotions and other duties as assigned.

Qualifications

• BA/BS degree preferred; Associates degree or equivalent experience accepted.
• 2+ years experience in product development (marketing/engineering/product management).
• Understanding of product development and commercialization processes.

Responsibilities

• Conduct competitive environment analysis including product benchmarking, pricing, placement.
• Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products.
• Manage the product lifecycle for gas grills, griddles and specialty items in the grilling portfolio.
• Shape product roadmap and key project proposals with Director and Product Managers.
• Manage cross-functional teams during new product development and product line refreshes and extensions.

Skills

Product development

Data analysis

Communication

Cross-functional collaboration

Project management

Energetic/drive results

Education qualification

Education

BA/BS degree preferred

Job description

The Product Specialist will analyze the competitive environment and generate market solutions for a product portfolio, while managing the development of appliance projects to grow market share, revenue, and margin.

The Product Specialist is responsible for portfolio analysis, product development projects, executing activities across the product lifecycle, recommending pricing and promotions and other duties as assigned.