Product Specialist: Elevate Tech Demos & Ownership

Sonic Automotive, Inc.; Houston, Northern (TX, KY); Hybrid; USD 38,000 - 52,000; Full time

Job summary

Momentum BMW MINI in Houston, TX, part of Sonic Automotive, is seeking a Product Specialist to educate customers on vehicle features and technologies, and to support sales and service teams. You will personalize the ownership experience and help guests understand engineering advantages, while staying current on new products and solutions.

The role involves demonstrating product benefits, conducting owner clinics, and coordinating follow-ups to enhance customer satisfaction in a fast-paced

Qualifications

• High school diploma or equivalent.
• Ability to perform at a minimum volume according to dealership standards.
• Authorized to work in the USA.
• Ability to perform duties safely and responsibly.
• Able to pass pre-employment testing including background checks, MVR, drug test, credit report and valid driver's license.

Responsibilities

• Provides a pressure-free ownership experience, helping guests understand innovations and engineering advantages.
• Assesses customer knowledge and priorities to personalize the ownership experience.
• Explains and demonstrates vehicle features and technologies with focus on customer comfort and retention.
• Maintains total product knowledge on all vehicles and understands competitors' features and benefits.
• Keeps abreast of new products, features and accessories and their benefits to clients.
• Follows up with customers within 1–2 weeks after delivery to answer questions and conduct clinics.
• Directs customers to additional information resources.
• Service support: visits the customer lounge to introduce services and share vehicle technology insights.
• Trains sales and service staff on key technologies and how to explain/demonstrate them.
• Conducts new owner clinics and answers product questions by phone or walk-ins.
• Troubleshoots vehicle technology features.

Job description

Momentum BMW MINI in Houston, TX, part of Sonic Automotive, is seeking a Product Specialist to educate customers on vehicle features and technologies, and to support sales and service teams. You will personalize the ownership experience and help guests understand engineering advantages, while staying current on new products and solutions.

The role involves demonstrating product benefits, conducting owner clinics, and coordinating follow-ups to enhance customer satisfaction in a fast-paced