Product, Performance Marketing

Valid; San Francisco, Northern (CA, KY); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

Equity

Healthcare

401k

FSA

Lunch (for in-person days)

Job summary

Valid, a seed-stage startup now at Series A scale, is seeking a performance marketing leader to bridge marketing and product development. You will own multi-channel campaigns and directly interface with enterprise clients from our San Francisco HQ.

With 7+ years in the field, you will manage large ad spends, mentor a growing team, and translate marketing requirements into product improvements. This role is remote-friendly with a bias toward in-person collaboration.

Qualifications

• 7+ years in performance marketing within an agency or growth leadership role.
• Experience managing multi-channel campaigns across Meta, TikTok, Google and beyond.
• Strong data-driven decision making and ability to interpret ad account signals.

Responsibilities

• Lead performance marketing initiatives and interface with clients.
• Define ideal campaign structures for Valid clients and metrics.
• Build and mentor a team of marketers using designed tooling for a best-in-class ads experience.
• Collaborate with engineering to translate marketing needs into product enhancements.

Skills

Performance marketing

Team leadership

Client management

Data analysis

Job description

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

This Role is for you if you are:

• A tech and startup obsessed marketing operator
• First in line to try the newest AI marketing tool
• Passionate about ad networks and performance marketing
• Obsessed with discovering and tracking social media trends

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for a performance marketing expert who is excited about being the glue between these layers, straddling marketing and product development.

The Role

Performance Marketing

85% of your time

• Interface directly with clients
• Define what the ideal campaign structure is for Valid clients
• Manage and hire a team of marketers to use tooling you help design to deliver a best-in-class ads experience

Product

15% of your time

• Interface directly with engineering translating marketing processes into real products

About you

• 7+ years of performance marketing experience within an agency or head of growth role
• Manage +$500,000/month of ad spend across the following platforms:
• Meta
• TikTok
• Google
• Other advertising channels
• Comfortable analyzing data and deploying statistical methods to "read the tea leaves" of an ad account.
• Served in client facing roles as senior POC

Nice to Have

• Managed and hired a team of marketers
• Advertising for mobile apps, mobile app attribution (SKAN), and Apple ads

You’re Probably a Good Fit If:

• Applying the latest tech in novel ways to delight customers excites you
• Your goal is to maximize ownership
• You want to join something early stage
• The idea of organized chaos is what you want
• Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.
• Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible.

This Role Might Not Be a Fit If:

• You don’t enjoy wearing multiple hats
• Don’t enjoy mentoring others
• Dislike navigating ambiguity

Compensation Range

• Equity
• Benefits: 401k, healthcare, FSA, lunch (for in-person days)
• Location: Remote friendly with a preference for in-person out of our office in San Francisco.