Product Marketing Specialist I: Tech Messaging & Launch

Tcom, Lp; Sioux Falls (SD); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Flexible spending accounts/HSAs

Employee assistance program (EAP)

Job summary

Aerostar is seeking a product marketing professional to develop and execute strategies that translate technical capabilities into clear product messaging. This role supports product launches, customer engagement, and business growth across multiple product lines.

You will collaborate with Product Management, Engineering, Sales, and Marketing to create compelling content, maintain accurate product information, and ensure branding consistency in all materials and channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field or experience in lieu of education.
• Minimum of two (2) years of experience in product marketing, technical marketing, communications, business development, or a related field.
• Experience supporting technical or industrial products preferred.

Responsibilities

• Develop marketing collateral including brochures, presentations, product briefs, technical sell sheets, and digital content.
• Assist with product launches by coordinating marketing materials, announcements, and customer communications.
• Support Product Management by maintaining product information, messaging, and marketing documentation.
• Collaborate with Engineering and Product Management to develop accurate technical product content.
• Support trade shows, conferences, customer demonstrations, and business development activities.
• Maintain product content for websites, social media, and other marketing platforms.
• Assist with competitive research and market analysis.
• Ensure branding and marketing materials comply with company standards.
• Maintain organized marketing files, templates, and digital assets.
• Perform all other duties as assigned.

Skills

Marketing principles

Written & verbal communication

Presentation skills

Technical content communication

Project coordination

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Graphic design tools

Job description

Aerostar is seeking a product marketing professional to develop and execute strategies that translate technical capabilities into clear product messaging. This role supports product launches, customer engagement, and business growth across multiple product lines.

You will collaborate with Product Management, Engineering, Sales, and Marketing to create compelling content, maintain accurate product information, and ensure branding consistency in all materials and channels.