Product Marketing Specialist: Go-To-Market & Messaging Pro

LHH Recruitment Solutions; Charlotte (NC); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

PTO

Medical, Dental, Vision

401k

Job summary

LHH Recruitment Solutions in Charlotte, NC is seeking a Product Marketing Specialist to support product positioning, messaging, and go-to-market initiatives within a growing portfolio. You will partner with cross-functional teams to create compelling marketing content, support launches, and analyze market trends to drive customer engagement and business growth.

The ideal candidate is a strong communicator who blends strategy, content development, market insights, and sales enablement.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1–3 years of experience in product marketing or related disciplines.
• Strong understanding of product marketing principles and go-to-market strategies.
• Experience creating marketing and sales support materials.
• Proficiency with Microsoft Office; familiarity with CRM and analytics tools.

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions for assigned product lines.
• Conduct market research, competitive analysis, and customer insight gathering to support product strategy and marketing efforts.
• Create sales enablement materials including presentations, product sheets, competitive comparisons, and proposal content.
• Partner with product, sales, operations, and other cross-functional teams to support go-to-market initiatives and product launches.
• Assist with customer-facing presentations, demonstrations, and product education efforts.
• Maintain product marketing content across digital channels and support website updates.
• Track and analyze campaign, lead generation, and product performance metrics to identify opportunities for improvement.
• Support internal product training programs and educational initiatives.
• Assist with industry events, conferences, and trade shows.

Skills

Product marketing

Market research

Go-to-market strategies

Content creation

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Marketing analytics platforms

Microsoft Office

Job description

LHH Recruitment Solutions in Charlotte, NC is seeking a Product Marketing Specialist to support product positioning, messaging, and go-to-market initiatives within a growing portfolio. You will partner with cross-functional teams to create compelling marketing content, support launches, and analyze market trends to drive customer engagement and business growth.

The ideal candidate is a strong communicator who blends strategy, content development, market insights, and sales enablement.