Product Marketing Specialist

World Courier Inc.; Town of Texas (WI); Remote; USD 56,000 - 84,000; Full time

Job summary

A leading company in the pharmaceutical sector is seeking a Product Marketing Specialist to drive marketing strategies for their Accelerate Pharmacy Solutions. This role involves collaboration with various teams to enhance brand presence and develop aligned marketing materials. The ideal candidate will have a strong background in product marketing, excellent communication skills, and a customer-oriented approach.

Benefits

Health coverage

Wellness programs

Professional development

Mentorship

Qualifications

• 3-5 years of marketing experience.
• Experience in product marketing and campaign management.
• Knowledge of marketing best practices.

Responsibilities

• Develop and execute marketing strategies for the Accelerate Solutions portfolio.
• Analyze industry trends and market opportunities.
• Collaborate with cross-functional teams for strategic alignment.

Skills

Communication

Project Management

Analytical Skills

Problem Solving

Attention to Detail

Education

Degree in Marketing, PR, Communications, or Business

Tools

Microsoft Office 365

Job description

Product Marketing Specialist page is loaded

Product Marketing Specialist

Apply locations Remote, Texas Remote, USA | Time type: Full time | Posted on: Posted Yesterday | Job requisition id: R258883

Our team members are at the heart of everything we do. At Cencora, we are committed to creating healthier futures, and every person here is essential to fulfilling that purpose. If you want to make a difference in the health sector, join our innovative company and help improve lives worldwide. Apply today!

Job Details

Summary:

The Product Marketing Specialist supports Cencora's diverse portfolio, focusing on the Accelerate Pharmacy Solutions. The role involves developing and executing marketing strategies to position and promote our offerings, collaborating with cross-functional teams to drive growth through strategic messaging and marketing initiatives. Experience in conference or event planning is beneficial for enhancing brand presence at industry events. The specialist will utilize market analysis, customer insights, and messaging frameworks to develop aligned marketing materials, ensuring consistency with brand identity and business objectives. The role reports to the Sr. Product Marketing Manager, Health Systems & Government Services, working closely with the Accelerate Pharmacy Solutions team.

Primary Duties and Responsibilities:

1. Develop campaigns and programs aligned with enterprise marketing goals to support the Accelerate Solutions portfolio.
2. Analyze industry trends, competition, and market opportunities to inform positioning and strategy.
3. Assist in developing and executing product launch plans, including personas, value propositions, segmentation, sales enablement, and competitive analysis.
4. Collaborate with sales, marketing, and product teams for strategic alignment and execution.
5. Coordinate with the Accelerate Pharmacy Solutions team to align marketing efforts with pipeline goals.
6. Work with digital marketing to create campaigns promoting solutions.
7. Monitor campaign performance and optimize strategies accordingly.
8. Create content such as case studies, white papers, and thought leadership articles.
9. Develop channel strategies with the Content Marketing Manager for content promotion.
10. Identify speaking and thought leadership opportunities to increase industry visibility.
11. Facilitate communication between teams regarding product updates and customer feedback.
12. Track KPIs related to product performance, customer satisfaction, and market share.
13. Willingness to travel up to 10-15% of the time is required.

Required Skills and Qualifications:

• Experience in product, service, or solution marketing, including strategic planning and content creation demonstrating product value.
• Relevant education in marketing, PR, communications, business, or equivalent work experience.
• 3-5 years of progressively responsible marketing experience.
• Experience with campaign marketing and cross-functional teamwork.
• Knowledge of product marketing best practices.
• Excellent communication, organizational, and project management skills.
• Attention to detail and proficiency in Microsoft Office 365, especially PowerPoint.
• Ability to manage multiple initiatives simultaneously.
• Customer service orientation and strong problem-solving skills.
• Strong analytical skills.
• Experience in healthcare, pharmaceuticals, or related industries is a plus.

What Cencora Offers

We provide competitive compensation, benefits, and resources fostering an inclusive culture supporting your purpose-driven work. Benefits include health coverage, wellness programs, family support, training, professional development, mentorship, employee resource groups, volunteer activities, and more. For details, visit https://www.virtualfairhub.com/cencora.

Salary Range*

$56,500 - $83,270

*This range is a national average; actual compensation may vary based on location. In certain states, ranges could be up to 10% lower or 12% higher.

Equal Employment Opportunity

Cencora is committed to equal opportunity employment regardless of race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or other protected classes. We also provide reasonable accommodations for individuals with disabilities during the employment process. To request accommodations, contact 888.692.2272 or [e-mail]. Messages unrelated to accommodation requests will not be responded to.

Affiliated Companies

AmerisourceBergen Services Corporation

About Us

Cencora is a global pharmaceutical solutions leader dedicated to improving lives worldwide by connecting manufacturers, providers, and patients to ensure access to necessary therapies. We are a purpose-driven organization committed to creating healthier futures through our collective efforts to bring innovations to patients globally.

Job Scams

Beware of recruitment scams targeting job seekers. To protect yourself, research companies thoroughly, be cautious of unrealistic promises, guard your personal information, avoid upfront payments, and verify communication channels. Legitimate Cencora communications will come from official @cencora.com email addresses. Stay vigilant and informed to avoid scams.