Product Marketing Specialist

ABB Schweiz AG; Cary (NC); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Product Marketing Specialist to enhance market strategies and drive sales efficiency. In this role, you will coordinate sales activities and market research across diverse regions, including Canada and Europe. Your expertise will contribute to defining strategic marketing plans and ensuring that sales teams are equipped with the necessary product knowledge. This position offers the opportunity to work remotely, allowing you to engage with customers and understand their needs while formulating complex proposals. Join a team dedicated to sustainable solutions and make a significant impact in the electrification sector.

Qualifications

• 8 years of experience in Marketing, Sales, or Business Development.
• Bachelor’s degree in Engineering, Marketing, or Business Management preferred.

Responsibilities

• Coordinate sales activities and market research to meet business goals.
• Monitor market trends and recommend improvements in marketing strategy.
• Drive sales efficiency through effective product knowledge training.

Skills

Marketing

Sales

Business Development

Market Research

Customer Engagement

Proposal Development

Technical Knowledge

Education

Bachelor’s degree in Engineering

Bachelor’s degree in Marketing

Bachelor’s degree in Business Management

Tools

Enterprise Resource Planning

Job description

Product Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Product Market Manager

Your role and responsibilities

In this role, you will coordinate sales activities, events, proposals, and market research to meet business goals and increase market share. This role will be focused on markets in Canada, Europe, Middle East, and Asia Pacific regions. Working within the grid components group of the Electrification Distribution Solutions in Pinetops, North Carolina, you will be responsible for implementing product marketing strategies in line with global product strategy. The work model for the role is: #LI - Remote. This role is contributing to the Electrification - Distribution Solutions Division in Pinetops, North Carolina.

You will be mainly accountable to:

1. Collaborate with management to define strategic marketing plans and support relevant implementation, including communication and support to the business units to translate it into a relevant marketing strategy. Collect data and provide sound market and competitor intelligence analyses related to global markets and trends. Track and provide global market research and analysis results, identifying existing gaps or new growth opportunities.
2. Monitor market trends and accordingly recommend improvements in the marketing strategy and plans to meet changing market and competitive landscapes. Provide appropriate market information to support long- to mid-term decision-making on the marketing strategy.
3. Provide support in defining the end-user value proposition and communicate it to the target segment, both internal and external.
4. Drive sales efficiency by ensuring every salesperson possesses appropriate product and tool knowledge, including both technical and sales aspects.
5. Visit customers to understand their needs and ensure the resolution of customer issues.
6. Formulate complex proposals, by providing best available product(s)/solution(s) while appropriately addressing technical and commercial considerations for each individual opportunity. Ensure proposals are completed in a timely manner and with appropriate level of detail, including full and accurate cost modeling.

Qualifications for the role

• Bachelor’s degree in Engineering, Marketing, or Business Management is preferred.
• 8 years of experience in Marketing, Sales, Pricing, Business Development or Engineering, working as a Business Development Manager, Sales Engineer, Proposals Specialist, or similar, with Electrification products.
• Demonstrated experience working with Enterprise Resource Planning and Standard Operating Procedures.
• Sound knowledge of quotations and proposals, as well as understanding of exports and the international market.
• Familiar with Canada, Europe, Middle East, and Asia Pacific regions and languages is beneficial but not required.
• Travel up to 70%.
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users.

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe.

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.

ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.