Product Marketing Specialist

AmerisourceBergen; United States; Remote; USD 56,000 - 84,000; Full time

Job summary

Cencora seeks a Product Marketing Specialist to enhance its Accelerate Pharmacy Solutions portfolio. This role involves crafting marketing strategies, collaborating with teams, and analyzing market trends to drive growth. Candidates should have a bachelor's degree in marketing and 3-5 years of relevant experience. Cencora offers a comprehensive benefits package and a supportive work environment.

Benefits

Medical, dental, and vision benefits

Wellness programs

Professional development opportunities

Qualifications

• 3-5 years of marketing experience required.
• Experience in product marketing and campaign marketing is highly desirable.
• Strong organizational skills and attention to detail.

Responsibilities

• Develop and execute marketing strategies for product offerings.
• Collaborate with cross-functional teams to support marketing campaigns.
• Analyze market trends and competitive landscape.

Skills

Strategic planning

Content creation

Project management

Analytical skills

Communication

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office 365

PowerPoint

Job description

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Job Details

Summary:

The Product Marketing Specialist will support Cencora's diverse portfolio of solutions, focusing on the Accelerate Pharmacy Solutions portfolio. This role involves developing and executing marketing strategies to position and promote offerings effectively. Collaborating with business partners and cross-functional teams, the specialist aims to drive growth through strategic messaging and initiatives. Experience in conference or event planning is beneficial for industry engagement. The role requires utilizing market analysis, customer insights, and strategic messaging to develop marketing materials aligned with business objectives and Cencora’s brand identity. The specialist reports to the Sr. Product Marketing Manager, Health Systems & Government Services, and works closely with the Accelerate Pharmacy Solutions team.

Primary Duties and Responsibilities:

1. Understand enterprise marketing goals and collaborate with cross-functional teams to develop campaigns supporting Cencora's solutions portfolio.
2. Analyze industry trends, competitive landscape, and market opportunities to inform positioning and strategy.
3. Partner with the Sr. Product Marketing Manager to develop and execute launch plans for new products and features, including personas, value propositions, segmentation, sales enablement assets, marketing mix, and competitive analysis.
4. Collaborate with sales, marketing, and product development teams for strategic alignment and execution.
5. Align marketing programs with pipeline objectives in partnership with the Accelerate Pharmacy Solutions teams.
6. Work with digital marketing to develop and execute promotional campaigns.
7. Monitor campaign performance and adjust strategies based on data insights.
8. Create high-quality content such as case studies, white papers, and thought leadership articles.
9. Develop channel strategies with the Content Marketing Manager for content promotion.
10. Identify speaking and thought leadership opportunities to increase industry visibility.
11. Facilitate communication on product updates, features, and customer feedback.
12. Track and analyze KPIs related to product performance, customer satisfaction, and market share.
13. Willingness to travel up to 10-15% of the time.

Required Skills and Qualifications:

• Experience in product, service, or solution marketing, including strategic planning and content creation demonstrating value.
• Education in marketing, public relations, communications, business administration, or similar, typically a bachelor’s degree or equivalent work experience.
• 3-5 years of progressively responsible marketing experience.
• Experience with campaign marketing and cross-functional teamwork is highly desirable.
• Knowledge of product marketing best practices.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills.
• Attention to detail.
• Proficiency in Microsoft Office 365 and PowerPoint.
• Ability to manage multiple initiatives simultaneously.
• Customer service orientation and problem-solving skills.
• Strong analytical skills.
• Experience in pharmaceutical, software, consulting, or healthcare industries is a plus.

What Cencora Offers

We provide compensation, benefits, and resources fostering an inclusive culture and supporting purposeful living. Our benefits include medical, dental, vision, wellness programs, support for families, and professional development opportunities. For details, visit https://www.virtualfairhub.com/cencora.

Salary Range: $56,500 - $83,270 (National Average). Actual ranges vary by location and may be up to 10% lower or 12% higher.

Equal Employment Opportunity

Cencora is committed to equal opportunity employment, prohibiting discrimination and harassment. We provide reasonable accommodations for individuals with disabilities during the employment process. To request accommodations, contact 888.692.2272 or [e-mail]. Messages unrelated to accommodations will not be responded to.