Product Marketing Specialist

NetFoundry Inc.; North Carolina; Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative startup is seeking a Product Marketing Specialist to drive customer engagement and create impactful content. This role demands a hands-on approach in developing product documentation, marketing collateral, and sales enablement materials. Ideal candidates will have a strong background in cybersecurity and networking, along with exceptional communication skills to convey complex technical concepts. Join a dynamic team that values collaboration and creativity, and contribute to revolutionizing the networking and cybersecurity landscape in a fast-paced environment. If you thrive in a remote-first culture and are passionate about technology, this opportunity is perfect for you.

Benefits

Competitive base salary & bonus

Company equity

Fully remote with flexible working hours

Comprehensive health benefits

Employer-paid Life, AD&D, Short-Term & Long-Term Disability

Learning and Development Budget

401K with company match

Paid Holidays

Unlimited PTO

Technology Stipend

Qualifications

• 4+ years in product marketing with a focus on cybersecurity or networking.
• Strong understanding of product marketing principles and product lifecycle.

Responsibilities

• Develop compelling product documentation and messaging for target audiences.
• Conduct competitive analysis and gather insights to inform strategies.
• Collaborate with cross-functional teams to ensure consistent messaging.

Skills

Product Marketing

Cybersecurity Knowledge

Networking Knowledge

Communication Skills

Creative Problem Solving

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Systems

Marketing Automation

Social Media Analytics

Job description

About NetFoundry:

NetFoundry is the pioneer and leader of secure by design networking. As a horizontal platform, NetFoundry serves 8 of the top 10 US banks and critical infrastructure on three continents. NetFoundry is headquartered in Charlotte, North Carolina, and operates globally.

NetFoundry is a fast-paced, innovative startup. We have a demanding, high performance culture, but it is a collaborative and supportive environment, and every team member has the opportunity to bring their ideas to life, contribute and learn from others.

About the Role:

You will be responsible for communicating the value of NetFoundry products, driving customer engagement and learning the voice of the customer. This is a hands-on role in which you will create all types of great content - from product documentation to marketing collateral to sales enablement material. Lots of content - you don't want this role if you don't enjoy creating great content.

The ideal candidate will have a strong understanding of cybersecurity and networking market trends, customer needs, and the competitive landscape.

Key Responsibilities:

1. Product Documentation, Positioning & Messaging

• Develop clear, concise, and compelling product documentation and messaging that resonates with target audiences.
• Create and refine product positioning strategies for different segments and ICPs, and help build marketing tactics around those strategies.
• Collaborate with the sales team, product team and other stakeholders to ensure consistent messaging across all touchpoints, and to communicate the voice of the customer to those teams.
• Develop product-focused content, including web pages, user guides, brochures, presentations, case studies, and blog posts.
• Build sales and partner enablement collateral.

Go-to-Market

• Help execute GTM strategy for new product launches and updates to existing products.
• Help align cross-functional teams on common messaging and understanding of the voice of the customer.

Market and Customer Understanding

• Conduct competitive analysis.
• Gather insights from customers, partners, sales teams, and other stakeholders to inform product development and marketing strategies.

Customer Engagement & Advocacy

• Work closely with customer success and support teams to understand the voice of the customer and use those insights to improve product marketing efforts.

Qualifications:

• 4+ years of experience in product marketing with exceptional, hands-on skills in designing and building product and marketing collateral.
• Experience in product marketing for cybersecurity or networking leaders and innovators.
• Strong understanding of product marketing principles and the product lifecycle.
• Strong technical background, preferably secure networking or cybersecurity related.
• Excellent written and verbal communication skills with the ability to create clear and persuasive messaging on complex technical concepts.
• Experience working with cross-functional teams, including sales, product, and customer success.
• Knowledge of digital marketing tools and platforms is a plus (e.g., CRM systems, marketing automation, social media, analytics).
• Creative problem solver with a strategic mindset and a passion for technology and innovation.

Environment and Location:

We are a remote-first company but value in-person interaction with teammates, customers and partners. For this role, preference is given to candidates in our pod locations of Charlotte, NC and Rochester, NY. You will work in a fast-paced, high-performance startup environment as part of a globally distributed team. Travel is a requirement.

What We Offer:

We have a range of excellent and expanding benefits and perks, including:

• Competitive base salary & bonus
• Company equity
• Fully remote with flexible working hours
• Comprehensive health benefits (Medical, Dental, Vision) with expanded well-being benefits
• Employer-paid Life, AD&D, Short-Term & Long-Term Disability
• Learning and Development Budget
• 401K with company match
• Paid Holidays
• Unlimited PTO
• Technology Stipend

If you are passionate about cybersecurity or networking, possess a strong product marketing background, and thrive in a dynamic and innovative environment, we invite you to apply for the position of Product Marketing Specialist, and join our globally distributed team as we revolutionize the networking and cybersecurity landscape.