Product Marketing Specialist

ABB Inc.; North Carolina; Remote; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Specialist, where you will play a pivotal role in driving market strategies and enhancing sales efficiency. This dynamic position focuses on coordinating sales activities and conducting market research across diverse global regions. With a strong emphasis on collaboration and strategic planning, you will be instrumental in formulating proposals and communicating value propositions to various stakeholders. If you have a passion for marketing and a background in electrification products, this is an exciting opportunity to make a significant impact in a high-performing team.

Qualifications

• 8+ years of experience in Marketing, Sales, or Engineering focused on Electrification products.
• Strong understanding of market trends and competitor analysis.

Responsibilities

• Coordinate sales activities and market research to meet business goals.
• Monitor market trends and recommend improvements in marketing strategies.

Skills

Marketing

Sales

Business Development

Market Research

Customer Relationship Management

Education

Bachelor's degree in Engineering

Bachelor's degree in Marketing

Bachelor's degree in Business Management

Tools

ERP systems

Job description

Product Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

Write the next chapter of your ABB story.

Reporting Line

This position reports to the Product Market Manager.

Your Role and Responsibilities

In this role, you will coordinate sales activities, events, proposals, and market research to meet business goals and increase market share. This position focuses on markets in Canada, Europe, Middle East, and Asia Pacific regions. Located within the grid components group of Electrification Distribution Solutions in Pinetops, North Carolina, you will implement product marketing strategies aligned with global product strategies.

The work model for this role is: #LI - Remote.

You will be primarily responsible for:

1. Collaborating with management to define strategic marketing plans, supporting implementation, and translating these into effective marketing strategies. Collecting data and providing market and competitor intelligence analyses related to global markets and trends. Tracking market research and identifying gaps or new growth opportunities.
2. Monitoring market trends and recommending improvements in marketing strategies to adapt to changing landscapes. Providing market insights to support long- and mid-term decision-making.
3. Supporting the definition of the end-user value proposition and communicating it effectively to internal and external target segments.
4. Enhancing sales efficiency by ensuring sales teams have the necessary product and tool knowledge, both technical and commercial.
5. Visiting customers to understand their needs and resolving customer issues.
6. Formulating complex proposals by providing suitable product solutions, addressing technical and commercial considerations, and ensuring timely, detailed proposals with accurate cost modeling.

Team Dynamics

Join a dynamic, talented, and high-performing team where you can thrive.

Qualifications

• Bachelor's degree in Engineering, Marketing, or Business Management preferred.
• At least 8 years of experience in Marketing, Sales, Pricing, Business Development, or Engineering, with a focus on Electrification products.
• Experience working with ERP systems and SOPs.
• Knowledge of quotations, proposals, exports, and international markets.
• Familiarity with Canada, Europe, Middle East, and Asia Pacific regions and languages is beneficial but not mandatory.
• Willingness to travel up to 70%.
• Must have valid work authorization for ABB in the US.

More About Us

ABB's Distribution Solutions Division enhances power distribution, protection, and control, serving utilities, industry, and infrastructure segments. Our offerings include medium-voltage switchgear, circuit breakers, relays, sensors, motor control centers, and low-voltage switchgear, integrated with ABB Ability connected solutions.

We value diverse backgrounds. Apply today and learn about our global impact at www.abb.com. #MyABBStory

We look forward to your application. For more about ABB, visit www.abb.com.

Equal Opportunity Statement

ABB is an Equal Employment Opportunity and Affirmative Action employer. All qualified applicants will be considered without regard to sex, marital status, citizenship, age, race, ethnicity, religion, national origin, pregnancy, disability, veteran status, or any other protected characteristic under law. For more information, visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.

Applicants may request to review their facility's plan or reasonable accommodations by contacting ABB HR at 1-888-694-7762 or [e-mail]. Resumes and applications are accepted through the standard application process.