Product Marketing Specialist (Remote)

TPx; United States; Remote; USD 75,000 - 100,000; Full time

Job summary

An established industry player is seeking a Product Marketing Specialist to join their dynamic team. This remote role is pivotal in bridging product management, sales, and marketing, ensuring that innovative solutions resonate with target audiences. You'll collaborate closely with senior leaders to craft compelling marketing content, support product launches, and drive awareness through effective campaigns. If you are passionate about technology and eager to contribute to impactful marketing strategies, this opportunity is perfect for you. Join a forward-thinking company that values creativity and initiative, and make your mark in the IT services sector.

Qualifications

• 2-3 years’ experience in product marketing or content marketing.
• Ability to translate technical information into compelling messaging.

Responsibilities

• Develop marketing content including solution briefs and blog posts.
• Support product launches and coordinate content creation.
• Conduct market research to inform marketing strategies.

Skills

Writing and storytelling skills

Organizational skills

Project management skills

Analytical skills

Collaboration skills

Initiative

Education

Bachelor’s degree in marketing, Business, or Communications

Job description

Join to apply for the Product Marketing Specialist (Remote) role at TPx

Join to apply for the Product Marketing Specialist (Remote) role at TPx

General Purpose:

The Product Marketing Specialist works closely with senior marketing leaders to support the development of marketing content, assist with product launches, and drive awareness and demand for TPx solutions. The Product Marketing Specialist is responsible for understanding the product, market, and customer needs, and communicating the value proposition effectively across various marketing channels. This role bridges the gap between product management, sales, and marketing to ensure the product resonates with its target audience.

General Purpose:

The Product Marketing Specialist works closely with senior marketing leaders to support the development of marketing content, assist with product launches, and drive awareness and demand for TPx solutions. The Product Marketing Specialist is responsible for understanding the product, market, and customer needs, and communicating the value proposition effectively across various marketing channels. This role bridges the gap between product management, sales, and marketing to ensure the product resonates with its target audience.

Direct Reports:

No

Essential Duties and Responsibilities:

• Assists in the development of marketing content, including solution briefs, blog posts, website copy, sales enablement materials, and customer case studies.
• Supports product launches by coordinating content creation, internal communications, and cross-functional collaboration with sales and product teams.
• Conducts market research to understand customer needs, competitive positioning, and industry trends to help inform marketing strategies.
• Works closely with the demand generation team to create campaigns that drive awareness and lead generation.
• Assists in executing go-to-market plans and tracking performance metrics to measure success.
• Supports internal sales teams by developing sales tools to effectively communicate product value propositions.
• Collaborates with the broader marketing team on social media, email marketing, and digital advertising efforts.
• Helps maintain consistency in messaging and branding across marketing channels.
• Provides general support to the Solutions Marketing team, including project management, scheduling, and coordination of marketing activities.
  
  

Other Responsibilities:

• Assumes other duties as assigned.
• Up to 5% travel per year.
  
  

Required Qualifications:

Education and Experience

• Bachelor’s degree in marketing, Business, Communications, or a related field or an equivalent combination of education and experience.
• 2-3 years’ experience in product marketing, content marketing, or a related marketing function.
  
  

Knowledge, Skills, And Abilities

• Strong writing and storytelling skills, with the ability to translate technical information into compelling messaging.
• Excellent organizational and project management skills.
• Strong attention to detail.
• Strong analytical skills with the ability to research market trends and extract insights.
• Ability to work collaboratively with multiple teams.
• Ability to take initiative in a fast-paced environment.
• Passion for technology and a willingness to learn about TPx’s solutions and industry landscape.
  
  

Other Qualifications:

• Experience with Managed Service Providers or the IT industry is a plus.
  
  

TPx is an Equal Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy, childbirth, breast-feeding and related medical conditions), sexual orientation, gender identity, gender expression, national origin or ancestry, age, mental or physical disability (including medical condition), military or veteran status, political preference, marital status, citizenship, genetic information or other status protected by law or regulation.

We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please let us know during the application process.

Req: #25-0023

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at TPx by 2x

Get notified about new Product Marketing Specialist jobs in United States.

Senior Manager, Social Marketing (Remote)

New York City Metropolitan Area 1 week ago

United States $157,600.00-$236,400.00 2 weeks ago

New York, NY $125,000.00-$155,000.00 2 weeks ago

United States $142,000.00-$177,000.00 1 week ago

Lead Product Marketing Manager, Agency GTM

Santa Monica, CA $85,000.00-$100,000.00 5 months ago

Senior Product Marketing Manager, Consumer

United States $165,700.00-$248,600.00 1 week ago

New York, NY $80,000.00-$98,000.00 4 days ago

Chicago, IL $79,605.00-$99,507.00 3 days ago

United States $120,000.00-$130,000.00 1 week ago

United States $75,000.00-$85,000.00 2 weeks ago

United States $90,000.00-$100,000.00 2 weeks ago

Lead Product Marketing Manager, Agency GTM

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.