Product Marketing & Messaging Specialist

Wolters Kluwer; Jackson (MS); On-site; USD 57,000 - 98,000; Full time

Job summary

Wolters Kluwer seeks a Product Marketing Specialist to translate customer, market, and competitive insights into positioning, messaging, and launch materials. You will partner with Marketing, Product, and Sales teams to shape product strategy and craft effective marketing campaigns targeting key customer segments.

You will analyze market trends, help develop audience segments, and draft compelling messaging and collateral while tracking marketing metrics to inform leadership decisions.

Qualifications

• 3+ years of experience in product marketing, marketing, market research, or a related function.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market analysis

Data interpretation

Content development

Project coordination

Collaboration

Tools proficiency

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Excel

AI tools

PowerPoint

Marketing platforms

Job description

Wolters Kluwer seeks a Product Marketing Specialist to translate customer, market, and competitive insights into positioning, messaging, and launch materials. You will partner with Marketing, Product, and Sales teams to shape product strategy and craft effective marketing campaigns targeting key customer segments.

You will analyze market trends, help develop audience segments, and draft compelling messaging and collateral while tracking marketing metrics to inform leadership decisions.