Remote Product Marketing Strategist

Wolters Kluwer; Northern (KY); Hybrid; USD 66,000 - 90,000; Full time

Job summary

Wolters Kluwer - Financial Services Solutions is seeking a Product Marketing Specialist to translate customer and market insights into compelling positioning and launch materials. You will collaborate with Marketing, Product, and Sales to support go-to-market plans for new products and releases.

You will analyze market trends, assist in audience segmentation and use-case development, and help craft messaging and collateral.

Qualifications

• Bachelor’s degree required.
• 3+ years in product marketing or related field.
• Healthcare/Life Sciences experience preferred.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promos.
• Gather and synthesize customer, market, and competitive insights.
• Support audience segmentation, personas, journeys, and use-case development.
• Draft and refine product positioning, messaging, and collateral.
• Translate product benefits into clear, audience-focused messaging.
• Track marketing metrics and present findings to stakeholders.
• Coordinate cross-functional reviews for launch readiness.
• Support sales training and pricing analysis with Finance.
• Maintain product marketing documentation and competitive intel resources.

Skills

Market analysis

Data interpretation

Content development

Project coordination

Collaboration

Microsoft Office

CRM

Excel

PowerPoint

AI tools

Marketing platforms

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Excel

PowerPoint

AI tools

Job description

Wolters Kluwer - Financial Services Solutions is seeking a Product Marketing Specialist to translate customer and market insights into compelling positioning and launch materials. You will collaborate with Marketing, Product, and Sales to support go-to-market plans for new products and releases.

You will analyze market trends, assist in audience segmentation and use-case development, and help craft messaging and collateral.