Product Marketing Specialist: Crafting GTM Strategy & Messaging

Wolters Kluwer; Phoenix (AZ); On-site; USD 57,000 - 98,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision plan

401(k) plan

FSA/HSA

Commuter benefits

Tuition assistance

Paid time off

Paid parental leave

Job summary

Wolters Kluwer is seeking a Product Marketing Specialist to translate market insights into positioning and campaigns. You will collaborate with Marketing, Product, and Sales to shape product strategy and develop effective campaigns targeting key customer segments.

You will analyze market trends, craft messaging, and support launches, pricing analysis, and sales enablement. The role emphasizes data-driven storytelling and cross-functional teamwork in a healthcare-adjacent field.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or related function.
• Work experience in Healthcare, Life Sciences, Phar or related field preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market & Customer Analysis

Data Interpretation

Content Development

Project Coordination

Collaboration

Tools proficiency

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Excel

AI tools

PowerPoint

Marketing platforms

Job description

Wolters Kluwer is seeking a Product Marketing Specialist to translate market insights into positioning and campaigns. You will collaborate with Marketing, Product, and Sales to shape product strategy and develop effective campaigns targeting key customer segments.

You will analyze market trends, craft messaging, and support launches, pricing analysis, and sales enablement. The role emphasizes data-driven storytelling and cross-functional teamwork in a healthcare-adjacent field.