Product Marketing Strategist: GTM & Messaging

Wolters Kluwer; Lansing (MI); On-site; USD 57,000 - 98,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Product Marketing Specialist to help shape product strategies by understanding market trends and customer needs. You will work with the Product Marketing team to develop campaigns targeting key customer segments and respond to market changes with clear positioning and messaging.

You will contribute to GTM plans, support segmentation, create compelling content, and collaborate across Marketing, Product, Sales, and Finance to drive launch readiness and analytics-driven

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Work experience in Healthcare, Life Sciences, Phar or a related field is preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market and Customer Analysis

Data Interpretation

Content Development

Project Coordination

Collaboration

Tools

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Excel

PowerPoint

Marketing platforms

Job description

Wolters Kluwer is seeking a Product Marketing Specialist to help shape product strategies by understanding market trends and customer needs. You will work with the Product Marketing team to develop campaigns targeting key customer segments and respond to market changes with clear positioning and messaging.

You will contribute to GTM plans, support segmentation, create compelling content, and collaborate across Marketing, Product, Sales, and Finance to drive launch readiness and analytics-driven