Product Marketing Strategist

Wolters Kluwer; Madison (WI); On-site; USD 57,000 - 98,000; Full time

Job summary

Wolters Kluwer is seeking a Product Marketing Specialist in Madison, WI to translate market insights into compelling positioning and messaging. You will collaborate with Marketing, Product, Sales, and Customer Success to shape product strategy and launch materials.

The role focuses on understanding market trends, developing campaigns, and supporting audience segmentation and messaging. Strong communication and analytical skills are essential for success.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Healthcare, Life Sciences, Phar or related field experience preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotions.
• Gather and synthesize customer, market, and competitive insights to identify trends and opportunities.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and collateral.
• Translate product capabilities and customer benefits into audience-focused communications.
• Track marketing metrics and present findings and recommendations to stakeholders.
• Coordinate cross-functional reviews and launch readiness activities.
• Support sales training, business-case development, and pricing analysis with senior team members.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market analysis

Data interpretation

Content development

Project coordination

Cross-functional collaboration

Tools: Office/CRM/Excel/PowerPoint

Education

Bachelor's degree

Tools

CRM systems

Excel

PowerPoint

Marketing platforms

AI tools

Job description

Wolters Kluwer is seeking a Product Marketing Specialist in Madison, WI to translate market insights into compelling positioning and messaging. You will collaborate with Marketing, Product, Sales, and Customer Success to shape product strategy and launch materials.

The role focuses on understanding market trends, developing campaigns, and supporting audience segmentation and messaging. Strong communication and analytical skills are essential for success.