Product Marketing Manager - Tech, AWS Observability

Amazon Web Services, Inc.; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Product Marketing Manager for the AWS Observability portfolio in San Francisco.

You will shape portfolio-level value propositions for AI-driven observability, collaborating with product and GTM teams to craft compelling messaging for developers, SREs, and platform engineers. The role focuses on translating complex cloud monitoring into customer value, defining use cases like AI application monitoring and multicloud visibility, and driving launches that

Qualifications

• Experience conveying complex technical concepts to both technical and business audiences.
• 4+ years of product or program management, product marketing, business development or technology experience.
• Bachelor's degree, or experience in technology related sales, business development or equivalent.
• Experience in product marketing for cloud infrastructure, observability, security, analytics, AI/ML products or solutions.

Responsibilities

• Partner with product management and GTM teams to develop portfolio-level strategy and guidance for AWS Observability services.
• Create positioning and messaging that articulates value propositions for customers across monitoring and AI-driven observability.
• Analyze market data and competitive intelligence to identify opportunities and shape portfolio strategy.
• Lead product launch strategies, including naming, audience definition, and marketing vehicles for observability services in AI-driven markets.
• Develop technical content educating developers, SREs, and platform teams on AWS Observability use cases.
• Drive field enablement strategies to support launches, campaigns, and customer success.

Skills

Excellent communication

Cross-functional collaboration

Product marketing experience

Cloud infrastructure knowledge

Storytelling to technical audiences

Education

Bachelor's degree

Job description

Are you a tech-savvy storyteller who can translate complex cloud solutions into compelling customer value? At AWS, we're seeking a Product Marketing Manager who can shape the future of AWS Observability portfolio.

Observability has never mattered more. As organizations deploy AI applications, foundation models, and autonomous agents into production, they need to understand not just whether infrastructure is healthy, but whether their AI is reasoning correctly, whether model performance is drifting, and whether systems can self-heal before customers notice. The infrastructure behind this processes quadrillions of data points daily. This is the new frontier, and you'll be at the center of it.

In this role, you'll work backwards from customer needs to influence strategy across the portfolio. We're looking for someone who can dive deep into how modern monitoring solutions work while simultaneously crafting portfolio-level value propositions that resonate with SREs, developers building with generative AI, and platform engineering teams. You'll partner with product and GTM teams to shape positioning for modern use cases like AI application monitoring, agent observability, multicloud visibility, and proactive operations. You'll synthesize competitive intelligence, develop messaging that moves customers from reactive monitoring to autonomous operations, and drive launches that earn attention at scale.

Key job responsibilities

• Partner with product management and GTM teams to develop portfolio-level strategy documents and guide AWS Observability services including Amazon CloudWatch and AI-powered operations capabilities in AWS DevOps Agent.
• Create and own positioning and messaging that clearly articulates value propositions to customers, from infrastructure monitoring through AI application and agent observability
• Analyze and synthesize market data from multiple sources (including direct customer feedback and competitive intelligence) to identify product opportunities and shape portfolio strategy
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles for observability services launching into an increasingly AI-driven market
• Develop technical content including presentations, demonstrations, and customer stories that educate developers, SREs, and platform engineering teams on how AWS Observability addresses modern use cases
• Drive field enablement strategies to support product launches, campaigns, and customer success across observability and AI operations
• Align with technical and business leaders on primary observability use cases for their specific ideal customer profiles: from multicloud visibility and cost-aware telemetry to autonomous remediation and AI application reliability

About the team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.

Basic Qualifications:

• Experience conveying complex technical concepts to both technical and business audiences
• 4+ years of product or program management, product marketing, business development or technology experience
• Bachelor's degree, or experience in technology related sales, business development or equivalent
• Experience in product marketing for cloud infrastructure, observability, security, analytics, AI/ML products or solutions

Preferred Qualifications:

• Experience working with engineering and product teams to define a product and bring it to market
• Experience bringing tech