Product Marketing Manager: Strategy, Messaging & GTM

Adobe; San Francisco (CA); On-site; USD 127,000 - 184,000; Full time

Job summary

Adobe is seeking a Product Marketing Manager to shape strategy by deeply understanding customers, analyzing the competitive landscape, and identifying opportunities in a rapidly evolving market. You will translate insights into compelling stories that connect Adobe products to customer needs and influence decisions across the business.

You will partner with Product, Marketing, and Engineering to infuse customer and market perspectives into strategic decisions, and you will create go-to-market

Qualifications

• 2+ years of relevant professional experience.
• Strong analytical and problem-solving skills with the ability to turn data into insights.
• Excellent written and verbal communication skills with the ability to simplify complex ideas.
• Creative and adaptable with curiosity and willingness to test new approaches.
• Collaborative attitude and ability to build relationships across teams.

Responsibilities

• Research customer needs, behaviors, and market trends to uncover actionable insights.
• Analyze competitors and market shifts to identify opportunities and inform strategy.
• Develop positioning and messaging that clearly communicates customer value and product differentiation.
• Partner with cross-functional teams to bring customer and market perspectives into strategic decisions.
• Create stories, recommendations, and go-to-market strategies that drive product adoption and business impact.

Skills

Analytical skills

Problem solving

Written & verbal communication

Collaboration

Self-starter

Multitasking

Education

MBA program (graduating Dec 2027–Jun 2028)

Job description

Adobe is seeking a Product Marketing Manager to shape strategy by deeply understanding customers, analyzing the competitive landscape, and identifying opportunities in a rapidly evolving market. You will translate insights into compelling stories that connect Adobe products to customer needs and influence decisions across the business.

You will partner with Product, Marketing, and Engineering to infuse customer and market perspectives into strategic decisions, and you will create go-to-market