Senior Product Marketing Strategist

Cengage Group; Las Vegas (NV); Remote; USD 67.000 - 87.000; Vollzeit

Zusammenfassung

Cengage Group is seeking a Senior Product Marketing Manager to translate market insights into clear product messaging and GTM readiness. You will collaborate with Product, GTM teams, and Sales to support positioning, roadmaps, and launch readiness across assigned products or initiatives.

You will shape strategy, lead market research, and develop compelling messaging for buyers, users, and influencers, while coordinating cross‑functional execution with Product, Marketing, and Sales teams.

Qualifikationen

• 5+ years of related product marketing experience or comparable hands‑on experience.
• Solid understanding of positioning, segmentation, messaging, product discovery, GTM strategy, launch readiness, and enablement.
• Ability to analyze market dynamics, competitive landscape, and customer/field feedback and translate insights into actionable priorities, messaging, and enablement materials.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively solving issues and raising bigger risks or roadblocks.
• Consistent track record of influencing decision‑making and direction across multiple cross‑functional teams.
• Strong written and verbal communication skills, with the ability to develop concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos
• Strong collaboration skills and comfort working cross‑functionally with Product, Sales, and Marketing partners.
• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a similar field.

Aufgaben

• Shape product strategy and roadmap priorities by bringing market, customer‑focused, and field insights into product discovery, opportunity validation, and ongoing roadmap development in close partnership with Product Management.
• Build deep market and customer understanding through structured voice‑of‑customer and voice‑of‑field programs, competitive analysis, and market research—translating insights into clear recommendations for product and go‑to‑market decisions.
• Develop compelling product positioning and messaging that clearly articulates the customer problem, differentiated value, and “why should anyone care?” for key audiences, including buyers, users, and influencers.
• Lead go‑to‑market strategy and launch readiness for new products and capabilities, coordinating messaging, market‑facing collateral, enablement, timelines, and cross‑functional execution across Product, Marketing, and Sales.
• Equip Sales to communicate product value effectively by partnering with Sales Enablement to develop and maintain product messaging, demos, one‑pagers, knowledge‑transfer materials, and other tools that support customer conversations and prospecting.
• Ensure consistent, accurate product storytelling across the customer journey, maintaining product messaging across web, marketing channels, events, webinars, and other touchpoints.
• Identify and drive opportunities to strengthen product and industry visibility, including awards, certifications, sponsorships, trade shows, events, and webinars aligned to priorities.

Kenntnisse

Product marketing

Messaging & positioning

Go-to-market strategy

Market research

Cross‑functional collaboration

Communication

Sales enablement

Stakeholder influence

Team leadership

Ausbildung

Bachelor’s degree in Marketing/Business/Communications

Jobbeschreibung

Cengage Group is seeking a Senior Product Marketing Manager to translate market insights into clear product messaging and GTM readiness. You will collaborate with Product, GTM teams, and Sales to support positioning, roadmaps, and launch readiness across assigned products or initiatives.

You will shape strategy, lead market research, and develop compelling messaging for buyers, users, and influencers, while coordinating cross‑functional execution with Product, Marketing, and Sales teams.