Product Marketing Manager - Print Tech Growth Leader

Mimaki USA, Inc.; Flowery Branch (GA); On-site; USD 81,000 - 105,000; Full time

Job summary

Mimaki Usa in Flowery Branch, GA is seeking a Product Marketing Manager to lead GTM strategy for the wide-format printing business. You will own the end-to-end product lifecycle, shape pricing, and coordinate across engineering, sales, and marketing to drive market share and profitability.

The role requires deep printing industry knowledge, omnichannel experience, and the ability to build ground-up commercialization frameworks for DTC, big-box retailers, and dealer networks.

Qualifications

• 5+ years of experience in brand management, marketing strategy, or campaign execution.
• In-depth knowledge of wide-format digital inkjet printing technology, including hardware systems, software ecosystems, inks, substrates, and finishing applications.
• Omnichannel Expertise: Proven track record of managing marketing or sales enablement strategies across hybrid models: specifically, corporate dealer networks, DTC e-commerce platforms, and major electronics/big-box retailers.
• Ground-Up Planning and Execution: Demonstrated experience launching new products from scratch, including market sizing, customer persona creation, pricing architecture, and localizing global products for domestic markets.
• Data-Driven Mindset: Strong analytical capability to synthesize market research, financial indicators, data analytics, and performance metrics (CAC, LTV, sell-through) into actionable business intelligence.

Responsibilities

• Strategic Go-to-Market (GTM) & Omnichannel Architecture: architect end-to-end GTM strategies for new products, software, and ink introductions, coordinating across teams.
• Hybrid Sales Motion Leadership: define value propositions for DTC, big-box retailers, and dealer channels.
• Performance Marketing Strategy: oversee SEM, paid social, and email to optimize the DTC funnel.
• Retail Account Optimization: manage merchandising, promotional calendars, and co-marketing for national accounts.
• Product Lifecycle & P&L Ownership: pricing, BOM definition, inventory planning, and financial health of segments.

Skills

Brand management

Marketing strategy

Campaign execution

Tools

SEO/SEM

Job description

Mimaki Usa in Flowery Branch, GA is seeking a Product Marketing Manager to lead GTM strategy for the wide-format printing business. You will own the end-to-end product lifecycle, shape pricing, and coordinate across engineering, sales, and marketing to drive market share and profitability.

The role requires deep printing industry knowledge, omnichannel experience, and the ability to build ground-up commercialization frameworks for DTC, big-box retailers, and dealer networks.