Playout & Infrastructure PMM — GTM Leader

Imagine Communications; Minnesota; Remote; USD 120,000 - 170,000; Full time

Job summary

Imagine Communications is seeking a Product Marketing Manager for Playout and Infrastructure to own market positioning, messaging, and GTM strategy. You will collaborate with product, engineering, sales, support, and marketing to ensure the portfolio resonants with buyers and drives demand across channels.

You will develop customer-centric content, battle cards, and case studies while shaping events and the company voice to accelerate adoption and win outcomes.

Qualifications

• Track record in product marketing within broadcast technology or infrastructure.
• In-depth knowledge of playout, signal processing, and related markets.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen and customer orientation.

Responsibilities

• Own positioning and messaging for the Playout and Infrastructure portfolio, translating complex tech into clear value.
• Lead go-to-market strategy, defining target audiences and channels to reach them.
• Partner with Product Owners to shape GTM plans and align market perspectives with development.
• Develop high-impact content—case studies, white papers, thought leadership that demonstrates real-world value.
• Equip sales with tools such as presentations and battle cards for diverse buyers.
• Own Imagine’s market voice across website, blog, and press to reach the right audiences.
• Identify key industry events and lead strategy for presence and outcomes.

Skills

Product marketing

Go-to-market

Messaging

Cross-functional

Job description

Imagine Communications is seeking a Product Marketing Manager for Playout and Infrastructure to own market positioning, messaging, and GTM strategy. You will collaborate with product, engineering, sales, support, and marketing to ensure the portfolio resonants with buyers and drives demand across channels.

You will develop customer-centric content, battle cards, and case studies while shaping events and the company voice to accelerate adoption and win outcomes.