Product Marketing Manager - Open edX Platform

Axim Collaborative, Inc.; Cambridge (MA); Hybrid; USD 131,000 - 160,000; Full time

Job summary

Axim Collaborative, a Harvard-MIT joint edtech initiative, is seeking a Product Marketing Manager to drive GTM for the Open edX platform and related market solutions. Based in Cambridge, MA (hybrid options), you will craft positioning, run content and demand-generation programs, and collaborate with partner ecosystems to accelerate adoption and learner impact.

You’ll lead messaging for multiple buyer segments, support events, and translate technical updates into compelling value propositions,

Qualifications

• Bachelor's degree or equivalent experience.
• 4+ years in product marketing with experience marketing a platform or technical product.
• Ability to translate technical updates into buyer-facing messaging for multiple segments.
• Hands-on content creation and content calendar management.
• SEO literacy and AI/LLM-discoverability familiarity.
• Experience supporting conference and event marketing.
• Strong cross-functional collaboration skills.
• Familiarity with the Open edX ecosystem, higher education, or workforce development preferred.

Responsibilities

• Lead product marketing for Open edX platform and partner solutions.
• Develop positioning, messaging and toolkits for the core platform and partner solutions, keeping pace with the roadmap.
• Translate product and technical updates into clear, compelling value propositions for key buyer personas.
• Tailor value propositions to distinct buyer segments: higher ed, workforce development, enterprise Learning and Development.
• Implement the Open edX brand voice and messaging framework, maintaining consistent positioning across all channels.
• Use competitive intelligence to sharpen positioning and identify opportunities to serve unmet market needs.
• Deliver market input into new features and partner-built solutions with Product, Engineering, and ecosystem partners.
• Mobilize the Open edX Marketing Working Group to execute GTM campaigns and scale outreach.

Skills

Product marketing

Platform marketing

Messaging

Content creation

SEO

Event marketing

Cross-functional collaboration

Open edX knowledge

Education

Bachelor's degree

Tools

Open edX

Job description

Axim Collaborative, a Harvard-MIT joint edtech initiative, is seeking a Product Marketing Manager to drive GTM for the Open edX platform and related market solutions. Based in Cambridge, MA (hybrid options), you will craft positioning, run content and demand-generation programs, and collaborate with partner ecosystems to accelerate adoption and learner impact.

You’ll lead messaging for multiple buyer segments, support events, and translate technical updates into compelling value propositions,