Product Marketing Leader, Partnerships & GTM

Cousera Internal Rehire Job Board; United States; Remote; USD 123,000 - 178,000; Full time

Benefits offered by this job

Health and Wellness Benefits

RSU Equity

Global Perks

Job summary

Coursera is seeking a Senior Product Marketing Manager, Partners, to deepen engagement with university and industry content partners and drive adoption of new products. You will craft partner insights, messaging, and go-to-market plans while collaborating with Product, University & Industry Partnerships, and Partner Success teams.

You will influence product requirements, support launches, and equip partner-facing teams with differentiated positioning to fuel growth across Coursera’s ecosystem.

Qualifications

• 10+ years professional level experience.
• 5+ years in product marketing (or related marketing roles).
• Track record of success and impact developing product go-to-market plans, building messaging and positioning, and executing GTM initiatives.
• Experience developing and delivering pitch decks, product demos and other customer-facing materials.
• Experience providing insights that directly contribute to product-market fit, successful product launches and impactful marketing campaigns from definition to execution.

Responsibilities

• Increase awareness and adoption of key features and initiatives amongst our partner audience.
• Work closely with Product Management to define positioning, messaging, and value propositions for partner-relevant product capabilities.
• Build and execute GTM and launch plans, including partner communication, enablement materials, and internal alignment.
• Translate partner, market, and competitive insights into recommendations that shape product requirements and roadmap prioritization.

Skills

Product marketing

Go-to-market

Messaging & positioning

Pitch decks

Customer-facing materials

AI/data-driven tools

Tools

AI/data analytics tools

Job description

Coursera is seeking a Senior Product Marketing Manager, Partners, to deepen engagement with university and industry content partners and drive adoption of new products. You will craft partner insights, messaging, and go-to-market plans while collaborating with Product, University & Industry Partnerships, and Partner Success teams.

You will influence product requirements, support launches, and equip partner-facing teams with differentiated positioning to fuel growth across Coursera’s ecosystem.