Product Marketing Manager — GTM & Messaging

Cengage Group; Albuquerque (NM); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a School CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will partner with Product, Content, and Sales to support market-informed development, positioning, and launch readiness across assigned products.

You will lead messaging development, collaborate cross-functionally, and influence roadmap prioritization with market feedback.

Qualifications

• Strong GTM and product marketing experience in K12 market.
• Ability to translate insights into concise messaging and sales tools.
• Effective cross-functional collaboration and initiative.
• Influence across multiple teams with insights and partnership.
• Experience developing sales enablement assets such as one-pagers.
• Bachelor's degree in Marketing, Business, Communications, or equivalent
• Typically requires minimum of 3 years of related experience

Responsibilities

• Develop product messaging and enablement assets for GTM readiness.
• Coordinate launch timelines across Product, Marketing, and Sales teams.
• Analyze market dynamics, customer needs, and competitive landscape.
• Provide inputs for product roadmap, packaging, and pricing.
• Create foundational product messaging and buyer personas.
• Support Sales Enablement with demos and one-pagers.
• Maintain national product messaging across web and collateral.
• Partner with campaign teams to ensure consistent customer experiences.

Skills

GTM readiness

Product marketing

Messaging development

Cross-functional collaboration

Sales enablement

Market analysis

Pricing strategy

Bachelor's degree

Education

Bachelor's degree or equivalent

Job description

Cengage Group is seeking a School CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will partner with Product, Content, and Sales to support market-informed development, positioning, and launch readiness across assigned products.

You will lead messaging development, collaborate cross-functionally, and influence roadmap prioritization with market feedback.