Product Marketing Manager, Onboarding & GTM Strategy

Plaid; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Plaid in San Francisco is seeking a Senior Product Marketing Manager to own onboarding storytelling and the go-to-market (GTM) framework for our fintech platform. You will partner with Product to shape product-market fit, influence roadmap priorities, and translate customer insights into compelling narratives across sales, marketing, and enablement.

You will lead onboarding positioning across products, drive adoption through data-driven programs, and collaborate with cross-functional teams to

Qualifications

• 5+ years in Product Marketing, preferably in fintech or b2b technology.
• Proven track record influencing Product and cross-functional stakeholders.
• Strong analytical rigor – comfort using funnel metrics to drive strategy.

Responsibilities

• Lead onboarding positioning and messaging across products, ensuring a unified narrative.
• Identify and validate product-market fit through customer insight, data, and experimentation.
• Partner cross-functionally with Product and Marketing to launch and scale products.
• Influence roadmap decisions by advocating for customer needs and market signals.

Skills

Product Marketing

Fintech

Cross-functional

Analytics

Job description

Plaid in San Francisco is seeking a Senior Product Marketing Manager to own onboarding storytelling and the go-to-market (GTM) framework for our fintech platform. You will partner with Product to shape product-market fit, influence roadmap priorities, and translate customer insights into compelling narratives across sales, marketing, and enablement.

You will lead onboarding positioning across products, drive adoption through data-driven programs, and collaborate with cross-functional teams to