Payments Product Marketing Leader

Plaid; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Equity

Commission

Job summary

Plaid is seeking a Product Marketing Manager for Payments to bring Plaid’s vision for bank payments to life. You’ll help accelerate adoption by crafting positioning, messaging, and go-to-market strategies that resonate with banks, fintechs, and billers.

You will work cross-functionally with Product, Sales, and Marketing to translate product features into compelling collateral, run competitive analyses, and build integrated campaigns that drive market adoption and expansion.

Qualifications

• 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
• Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with ambiguity
• Outstanding written communication skills – comfortable developing marketing and sales collateral and articulating strategy with internal stakeholders
• Strong presence and verbal communicator – comfortable engaging with leaders at large fintechs and financial institutions in the U.S.
• Proven success in launching new solutions and driving market adoption
• Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales
• Fintech payments experience, especially in a fast-paced environment, is a nice-to-have

Responsibilities

• Craft positioning and messaging highlighting Plaid’s value.
• Conduct competitive analysis to inform positioning and opportunities.
• Partner with Product to translate features into customer content.
• Collaborate with Sales, Marketing, Enablement, Design, and Communications to create collateral.
• Build integrated campaigns with Marketing to accelerate adoption.

Skills

Product marketing

Strategic thinking

Written communication

Verbal communication

Cross-functional collaboration

Fintech payments experience

Job description

Plaid is seeking a Product Marketing Manager for Payments to bring Plaid’s vision for bank payments to life. You’ll help accelerate adoption by crafting positioning, messaging, and go-to-market strategies that resonate with banks, fintechs, and billers.

You will work cross-functionally with Product, Sales, and Marketing to translate product features into compelling collateral, run competitive analyses, and build integrated campaigns that drive market adoption and expansion.