Product Marketing Manager - Construction & Real Estate

Sage; Atlanta (GA); Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

401(k) match

PTO (32 days)

Parental leave (18 weeks)

Volunteer time off (5 days)

Tuition reimbursement

Wellness rewards program

Career development

Job summary

Sage in Atlanta seeks a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth across Construction and Real Estate. This hybrid role (3 days in office) focuses on shaping go-to-market strategy and industry positioning while enabling partners to deliver differentiated advisory services.

You’ll collaborate with product, marketing, sales, and strategic partners to turn market insights into compelling propositions, drive adoption, and create differentiating messaging and

Qualifications

• Experience in product marketing or go-to-market strategy in B2B SaaS/FinTech.
• Strong ability to translate market insights into actionable strategies.
• Commercial mindset with a link between marketing and growth.

Responsibilities

• Drive industry strategy and GTM plans for Sage Intacct Construction and Real Estate.
• Accelerate partner growth with scalable playbooks and frameworks.
• Strengthen value proposition with messaging and sales enablement tools.
• Build market presence through industry events and partnerships.
• Coordinate across product, sales, marketing, and partners to convert trends into growth.

Skills

Product marketing

Go-to-market

Positioning

Competitive analysis

Stakeholder management

Construction/Real Estate

Job description

At Sage, we help businesses thrive through smarter financial management. We’re looking for a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth across the Construction and Real Estate sectors.

This role is based in Atlanta and is hybrid: 3 days working in office.

These are two of the largest and fastest-growing opportunities within our Client Advisory Services (CAS) marketplace. In this role, you’ll shape go-to-market strategy, strengthen our industry positioning, and empower partners to deliver differentiated advisory services using Sage Intacct Construction and Sage Intacct Real Estate.

Working across product, marketing, sales, and strategic partners, you’ll turn market insights into compelling propositions that drive growth, adoption, and customer impact.

What you’ll do:

• Drive industry strategy: Execute go-to-market plans, identify market opportunities, and influence business priorities through customer insights and competitive intelligence.
• Accelerate partner growth: Develop playbooks and frameworks that help partners build and scale successful Construction and Real Estate advisory practices.
• Strengthen our value proposition: Create compelling messaging, positioning, and sales enablement tools that differentiate Sage Intacct and support new business opportunities.
• Build market presence: Represent Sage through industry events, thought leadership, executive engagements, and strategic partnerships.
• Connect teams and opportunities: Collaborate with product, sales, marketing, and industry stakeholders to translate market trends into commercial growth.

Key Responsibilities

What you’ll bring:

• Experience in product marketing, industry marketing, or go-to-market strategy, ideally within B2B SaaS or financial technology.
• Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.
• A commercial mindset with the ability to connect marketing initiatives to growth and customer adoption.
• Excellent communication and stakeholder management skills, with the confidence to influence teams and engage external audiences.
• Experience in Construction, Real Estate, Client Advisory Services (CAS), or partner-led business models is a plus.

Why Sage?

Help shape two high-growth markets, influence strategic business decisions, and work with partners and teams to bring smarter financial management to Construction and Real Estate businesses.

Ready to turn market opportunity into business impact? Join Sage and help build what’s next.

Plenty of perks:

• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) Library of on-demand career development options and ongoing training offerings

What it’s like to work at Sage:

Careers homepage - https://www.sage.com/en-us/company/careers/

LinkedIn page - https://www.linkedin.com/company/sage-software