Product Marketing Manager (London)

Merkle Science; London (KY); Sur place; USD 120 000 - 190 000; Plein temps

Résumé du poste

Merkle Science seeks a senior leader to own the US go-to-market strategy, partnering with sales to articulate the company’s differentiators and scale messaging across channels. You will guide market expansion, coordinate cross-functional efforts, and shape content like case studies and videos to drive revenue.

You will collaborate with product and engineering on roadmaps and go-to-market plans, manage a team of designers and marketers, and push for thoughtful, measurable growth in a competitive

Qualifications

• Experience leading US GTM strategy in technology sectors.
• Proven track record in crypto/web3 marketing or related fintech.
• Strong cross-functional collaboration with sales, product and engineering.

Responsabilités

• Establish Merkle Science as a US market thought leader.
• Partner with sales to articulate core value proposition and scale messaging.
• Lead US market expansion with differentiated product messaging.
• Coordinate multi-channel communications to convey value.
• Create sales tools and content (case studies, videos, website copy, blog).
• Conduct market research and user testing with cross-functional teams.
• Align with product and engineering on roadmap and go-to-market.
• Own and iterate the go-to-market strategy to hit revenue targets.
• Directly manage a team of designers and marketers.

Connaissances

Go-to-market leadership

Sales enablement

Product messaging

Team management

Description du poste

Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.

Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.

What will you do?

• Key objectives include establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets
• Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers
• Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point
• Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.
• Create sales tools and content such as case studies, videos, website copy and blog posts
• Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities
• Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products
• Establish and iterate on go-to-market strategy to reach revenue targets
• Will manage his/her own team of designers and marketers.