Product Marketing Manager

Kaseya; Miami (FL); On-site; USD 65,000 - 100,000; Full time

Job summary

Kaseya is seeking a Product Marketing Manager I to support go-to-market strategy and execution for a key product line. You will work with Product, Marketing, and Go-to-Market teams to develop clear messaging, coordinate launches, create sales enablement materials, and gather market insights to translate technical capabilities into customer-focused stories.

The role emphasizes owning end-to-end GTM planning, crafting differentiated messaging, and empowering sales and customer-facing teams through

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.
• 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
• Experience developing product messaging, positioning and customer-focused content.
• Experience supporting product launches and sales enablement initiatives.

Responsibilities

• Go-to-Market Ownership: Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line.
• Messaging & Positioning: Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
• Sales Enablement: Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
• Cross-Functional Collaboration: Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
• Launch Planning: Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
• Market Intelligence: Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.

Skills

GTM strategy

Messaging & positioning

Sales enablement

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.

Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike.

At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar.

Product Marketing Manager I

We are looking for a Product Marketing Manager I to support the go-to-market strategy and execution for a key product line. In this role, you will be working closely with Product, Marketing and Go-to-Market teams, and develop clear product messaging, coordinate launches, create sales enablement materials and gather market insights. This is an ideal role for someone who can turn technical capabilities into simple, customer-focused stories and is eager to build their product marketing expertise.

Key Responsibilities

• Go-to-Market Ownership: Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line.
• Messaging & Positioning: Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
• Sales Enablement: Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
• Cross-Functional Collaboration: Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
• Launch Planning: Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
• Market Intelligence: Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.
• 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
• Experience developing product messaging, positioning and customer-focused content.
• Experience supporting product launches and sales enablement initiatives.
• Ability to translate technical capabilities into clear customer benefits.
• Ability to analyze customer feedback, competitive information, market data and usage trends.
• Strong organization and project management skills, with experience managing defined workstreams or project components.
• Sound judgment when resolving common problems.
• Ability to work independently while collaborating effectively across teams
• Experience with PSA (Professional Services Automation) or ERP (Enterprise Resource Planning) solutions is an asset.
• Certification from Pragmatic Institute or Product Marketing Alliance is an asset.

Required Qualification

• Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.
• 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
• Experience developing product messaging, positioning and customer-focused content.
• Experience supporting product launches and sales enablement initiatives

Additional Information

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.