Product Marketing Manager - Growth & Competitive Intelligence

Pearson; Boston (MA); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Specialist in product marketing to lead go-to-market for top product portfolios and drive adoption and revenue growth. The role partners with internal and external creative teams to shape messaging and market narratives.

The position emphasizes building growth programs, competitive marketing, and high-impact buyer content while collaborating with Digital teams for SEO and campaign activation.

Qualifications

• 8+ years of product marketing experience within a global organization.
• Experience in competitive marketing, differentiating positioning and sales enablement.
• Proven ability to develop and execute go-to-market plans from strategy through activation.

Responsibilities

• Serve as a strategic product marketing partner for projects, translating offerings into market narratives.
• Develop and execute go-to-market plans with clear objectives, audiences, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research, SEO, and content data sources.
• Create differentiated positioning, buyer guides, case studies, pitch materials, and product marketing assets.

Skills

Product marketing

B2B SaaS

Go-to-market

Competitive intel

Job description

Pearson is seeking an Advanced Specialist in product marketing to lead go-to-market for top product portfolios and drive adoption and revenue growth. The role partners with internal and external creative teams to shape messaging and market narratives.

The position emphasizes building growth programs, competitive marketing, and high-impact buyer content while collaborating with Digital teams for SEO and campaign activation.