Product Marketing Manager: Growth & GTM Strategy

Pearson; Cheyenne (WY); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking a Product Marketing Manager to shape the go-to-market approach for our top product portfolio. You will lead strategy and execution while collaborating with internal and external creatives to deliver compelling market narratives.

The role requires strong cross-functional leadership, 8+ years of experience in product marketing, and hands-on GTM activation, competitive intelligence, and content creation to win high-intent buyer conversations.

Qualifications

• 8+ years of product marketing experience in a global org.
• Experience in competitive marketing including intelligence and differentiation.
• Proven GTM strategy development from strategy to activation.
• Strong cross-functional leadership and storytelling skills.
• Analytical mindset with ROI measurement.
• Ability to adapt in project-based roles.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects, quickly building subject matter expertise and translating complex offerings into clear, compelling market narratives.
• Develop and execute go-to-market plans, with clear objectives, audiences, deliverables, owners, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research, search behaviour, review sites, competitor content, and other relevant data sources.
• Create differentiated positioning, messaging, comparison content, buyer guides, sales enablement, case studies, pitch materials, and product marketing assets.
• Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution.
• Manage multiple projects and shifting priorities with strong judgment, transparency, and follow-through.

Skills

Product marketing

B2B

SaaS

Competitive marketing

Go-to-market

Storytelling

Analytics

Cross-functional leadership

Job description

Pearson is seeking a Product Marketing Manager to shape the go-to-market approach for our top product portfolio. You will lead strategy and execution while collaborating with internal and external creatives to deliver compelling market narratives.

The role requires strong cross-functional leadership, 8+ years of experience in product marketing, and hands-on GTM activation, competitive intelligence, and content creation to win high-intent buyer conversations.