Product Marketing Manager, Learning & Skills Growth

Pearson; Baton Rouge (LA); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Product Marketing Manager to lead go-to-market for top product portfolios. You will shape strategies, drive campaigns, and collaborate with creative teams to enable sales and growth across platforms.

Role emphasizes strong writing, competitive intelligence, and cross-functional leadership in a dynamic, global setting with an eye toward revenue and market position.

Qualifications

• 8+ years of product marketing in global organizations (B2B, enterprise, SaaS, tech).
• Experience in competitive marketing, differentiated positioning, and SEO/go-to-market activity.
• Excellent writing and storytelling to simplify complex offerings for buyers and stakeholders.

Responsibilities

• Serve as a strategic product marketing partner for projects, translating offerings into clear narratives.
• Develop and execute go-to-market plans with objectives, audiences, milestones, and success metrics.
• Conduct competitive and market analysis using buyer research, review sites, and data sources.
• Create positioning, buyer guides, sales enablement, case studies, and product marketing assets.
• Collaborate with Digital teams on SEO, activation, and campaign execution.
• Manage multiple projects with shifting priorities, transparency, and follow-through.

Skills

Product marketing

Go-to-market

Competitive intel

Storytelling

ROI measurement

Cross-functional leadership

Job description

Pearson is seeking an Advanced Product Marketing Manager to lead go-to-market for top product portfolios. You will shape strategies, drive campaigns, and collaborate with creative teams to enable sales and growth across platforms.

Role emphasizes strong writing, competitive intelligence, and cross-functional leadership in a dynamic, global setting with an eye toward revenue and market position.