Growth-Driven Product Marketing Manager

Pearson; Madison (WI); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson is seeking an Advanced Product Marketing Manager to shape our go-to-market strategy for our top product portfolio and to lead initiatives from strategy through execution, while coordinating with internal and external creative teams.

The role focuses on building a growth program, leading competitive marketing, and creating buyer guides, thought leadership, and messaging that differentiates Pearson in a dynamic market.

Qualifications

• 8+ years of product marketing experience in B2B, SaaS, or tech.
• Experience in competitive marketing, differentiated positioning, and go-to-market execution.
• Excellent writing and storytelling; ability to simplify complexity for buyers and stakeholders.

Responsibilities

• Lead go-to-market plans from strategy through activation.
• Develop buyer guides, competitive content, and sales enablement assets.
• Collaborate with digital teams on SEO, campaigns, and activation.

Skills

Product marketing

Go-to-market strategy

Storytelling

Cross-functional leadership

Job description

Pearson is seeking an Advanced Product Marketing Manager to shape our go-to-market strategy for our top product portfolio and to lead initiatives from strategy through execution, while coordinating with internal and external creative teams.

The role focuses on building a growth program, leading competitive marketing, and creating buyer guides, thought leadership, and messaging that differentiates Pearson in a dynamic market.