Product Marketing Manager: Enterprise Growth & GTM

Pearson; Augusta (ME); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Product Marketing Manager to shape go-to-market for top product portfolios. Lead strategy through execution with internal and external teams, and craft compelling market narratives for buyers and partners.

The role focuses on growth programs, competitive marketing, and high-impact messaging aligned with Pearson’s enterprise solutions. Based in the US, with preference for Eastern/Central overlap with Europe.

Qualifications

• 8+ years of product marketing experience within a global organization, ideally supporting B2B, enterprise, SaaS, technology, learning, HR, or workforce solutions.
• Demonstrated experience in competitive marketing, including competitive intelligence, differentiated positioning, comparison content, sales enablement, competitive SEO, or reputation defense.
• Proven experience developing and executing go-to-market plans from strategy through activation and measurement.
• Strong project leadership skills, with the ability to enter a new area quickly, create structure, drive cross-functional alignment, and deliver high-quality work on time.
• Excellent writing and storytelling skills, with the ability to simplify complexity and create persuasive content for buyers, sellers, partners, and senior stakeholders.
• Analytical mindset with experience measuring performance, tracking ROI, and applying insight to optimize outcomes.
• Ability to operate effectively in a flexible, project-based role where assignments and priorities may evolve.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects, quickly building subject matter expertise and translating complex offerings into clear, compelling market narratives.
• Develop and execute go-to-market plans, with clear objectives, audiences, deliverables, owners, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research, search behaviour, review sites, competitor content, and other relevant data sources.
• Create differentiated positioning, messaging, comparison content, buyer guides, sales enablement, case studies, pitch materials, and product marketing assets.
• Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution.
• Manage multiple projects and shifting priorities with strong judgment, transparency, and follow-through.

Skills

Product marketing

Competitive marketing

Go-to-market planning

Project leadership

Storytelling/writing

Analytics & ROI

Job description

Pearson is seeking an Advanced Specialist, Product Marketing Manager to shape go-to-market for top product portfolios. Lead strategy through execution with internal and external teams, and craft compelling market narratives for buyers and partners.

The role focuses on growth programs, competitive marketing, and high-impact messaging aligned with Pearson’s enterprise solutions. Based in the US, with preference for Eastern/Central overlap with Europe.