Senior Product Marketing Manager - Growth & GTM

Pearson; Atlanta (GA); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson is seeking an Advanced Specialist, Product Marketing to lead go-to-market plans for top product portfolios and shape market narratives. You will collaborate with internal and external creative teams to drive strategic initiatives from strategy to execution.

Ideal candidates bring 8+ years in product marketing within global organizations, with strong experience in competitive intelligence, messaging, and sales enablement.

Qualifications

• 8+ years of product marketing experience within a global organization, ideally B2B, SaaS, or enterprise tech.
• Proven experience in competitive marketing, including intelligence, positioning, content, SEO, and sales enablement.
• Track record of developing and executing go-to-market plans from strategy through activation and measurement.
• Strong leadership to enter new areas quickly and drive cross-functional alignment.
• Excellent writing and storytelling skills to simplify complexity for buyers and executives.
• Analytical mindset with experience measuring performance and ROI.
• Able to adapt in a flexible, project-based role with evolving priorities.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects and translate offerings into market narratives.
• Develop and execute go-to-market plans with objectives, audiences, milestones, and metrics.
• Conduct competitive and market analysis using buyer research, search behavior, reviews, and competitor content.
• Create differentiated positioning, buyer guides, content, sales enablement, and assets.
• Partner with Digital teams on SEO, paid and organic campaigns, and audience journeys.
• Manage multiple projects and shifting priorities with transparency and follow-through.

Skills

Product marketing

Go-to-market strategy

Competitive intelligence

Storytelling & writing

Project leadership

ROI analytics

Job description

Pearson is seeking an Advanced Specialist, Product Marketing to lead go-to-market plans for top product portfolios and shape market narratives. You will collaborate with internal and external creative teams to drive strategic initiatives from strategy to execution.

Ideal candidates bring 8+ years in product marketing within global organizations, with strong experience in competitive intelligence, messaging, and sales enablement.