Product marketing manager for mobile apps

Cleverside; United States; Remote; USD 100,000 - 140,000; Full time

Benefits offered by this job

Vacation bonus 20 days + 3 days off

Professional development and training

Corporate events and team-building

Holiday gifts

Flexible hours and remote work

Job summary

Cleverside, an international mobile product company based in Cyprus, seeks a proactive Marketing Manager to enhance marketing processes with AI and automation, drive growth, explore new channels and partnerships, and manage ASO/SEO, LiveOps, and product releases.

You will build AI-driven workflows, plan campaigns, coordinate with media and influencers, run tests and analyze data to optimize funnels and revenue.

Qualifications

• 4+ years of experience in marketing mobile games, apps, utilities, and web products.
• Strong AI mindset - hands-on experience building automations from scratch and optimizing existing AI-powered processes.
• Experience independently managing a product’s marketing activities end-to-end - from preparing releases, content updates, and seasonal plans to promotion, LiveOps, and performance analysis.

Responsibilities

• Promoting mobile games, utility apps, websites, and identifying new growth opportunities.
• Developing and implementing AI-powered solutions, optimizing workflows, and automating routine tasks and processes.
• Developing marketing calendars and planning product releases, ASO updates, seasonal campaigns, and LiveOps activities; launching in-app events and purchases; preparing builds; store listings for new projects; managing featuring opportunities and CPs; briefing designers.
• Building relationships with media, gaming and niche platforms, YouTube channels, influencers; arranging reviews, joint promotions, and cross-promotions.
• Developing social media promotion strategies.
• Monitoring key metrics, conducting and analyzing A/B tests, and evaluating effectiveness of marketing activities.

Job description

We are an international mobile product company based in Cyprus and building high-performing apps and games since 2019. We’re looking for a proactive Marketing Manager who will improving our marketing processes through AI and automation, drive the growth and promotion of our products: exploring new channels and partnerships, working on ASO/SEO, releases, LiveOps.

Задачи:

promoting mobile games, utility apps, websites, identifying new growth opportunities. developing and implementing AI-powered solutions, optimizing workflows, and automating routine tasks and processes. Important not just to use AI tools, but to know how to build workflows and processes around them and manage work through an AI-driven approach. developing marketing calendars and planning product releases, ASO updates, seasonal campaigns, and LiveOps activities; launching in-app events and in-game purchases; preparing and publishing builds; setting up store listings for new projects; managing featuring opportunities and Custom Product Pages; briefing designers. building relationships with media, gaming and niche platforms, YouTube channels, influencers; arranging product reviews, joint promotional campaigns, and cross-promotions; and proactively identifying new promotional opportunities. developing social media promotion strategies. monitoring key metrics, conducting and analyzing A/B tests, and evaluating the effectiveness of marketing activities.

Требования:

4+ years of experience in marketing mobile games, apps, utilities, and web products. Strong AI mindset - hands-on experience building automations from scratch and optimizing existing AI-powered processes. It's important not just to use AI tools, but to understand how to build effective workflows around them. Experience independently managing a product’s marketing activities end-to-end - from preparing releases, content updates, and seasonal plans to promotion, LiveOps, and performance analysis. Strong understanding of product funnels, conversion rates, and key growth opportunities for web products and Web2App funnels. Highly proactive with a strong sense of ownership - you actively look for opportunities, bring ideas to the table, and drive them through to results. Ability to independently identify new marketing channels and growth opportunities, including social media, media outlets, gaming and niche platforms, YouTube, and influencers. Experience with ASO / SEO or a deep understanding of its core principles. Strong communication skills - ability to write pitches independently, negotiate with platforms and partners, and drive communications through to a successful outcome. Data-driven approach - ability to evaluate the performance of marketing activities, identify growth opportunities, and make decisions based on data.

Условия:

Flexible working hours and the possibility of remote work; Vacation bonus 20 days and 3 Days off per year; Employment agreement or a B2B contract; Professional development and training opportunities; Сorporate events and team-building activities, holiday gifts; Opportunity to participate in exciting and diverse projects; Low-bureaucracy environment and friendly team culture; Opportunity to make an impact - freedom to propose ideas, drive performance, and implement your own initiatives; Professional growth - opportunities to develop skills and gain experience across different verticals.