Growth Marketing Analyst — mobile apps

HireHi; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Remote work format

20 Days vacation & paid sick leave

Probationary period: 6 months

Job summary

HireHi is seeking a senior data analytics expert to optimize traffic acquisition across in-app, social, and web channels. You will evaluate sources, campaigns, audiences, and combinations, and drive data-driven decisions to improve ROAS and ARPDAU.

You will build dashboards and coordinate analytics efforts across teams. The role requires strong SQL, Python/R, Looker, and BigQuery experience, plus deep knowledge of attribution, MMPs, and experimentation.

Qualifications

• At least 7 years of experience in data analytics.
• Experience in mobile app analytics and ad mediation for monetized apps, including mediation platforms and ad networks.
• 4+ years in digital marketing, performance marketing, paid acquisition, or growth marketing.
• Deep expertise in LTV, ROAS, ROI, CPA, CPC, CPM, CPI, CTR, CR, retention, and ARPU.

Responsibilities

• Analyze and improve advertising traffic acquisition from in-app, social, and web sources.
• Conduct cohort, segment, and ad hoc traffic-buying analyses.
• Identify growth opportunities and test data-driven hypotheses across traffic buying, creatives, platforms, and monetization.
• Analyze and improve traffic-buying automation algorithms and adapt to new sources and goals.
• Conduct predictive analytics to identify risks, drops, and growth opportunities.
• Build and maintain dashboards and verify reports and data sources.
• Coordinate analytics tasks and translate findings into business recommendations.
• Analyze and improve product metrics for apps, focusing on retention and monetization.

Skills

Advanced analytics

SQL

Python

R

Looker

BigQuery

Data visualization

A/B testing

MMPs

Attribution

Experiment evaluation

Communication to non-technical teams

Education

Bachelor’s degree in mathematics or related field

Tools

Looker

BigQuery

Docker

GitLab

Firebase

Job description

Описание:

The team has over 8 years of experience in traffic acquisition and monetization, focusing on performance marketing effectiveness. It develops its own mobile apps and monetizes them through large-scale traffic acquisition.

Задачи:

• Analyze and improve advertising traffic acquisition from in-app, social, and web sources; evaluate sources, channels, campaigns, audiences, and combinations using key acquisition metrics, and identify scaling and optimization opportunities.
• Conduct cohort, segment, and ad hoc traffic-buying analyses.
• Identify growth opportunities, formulate, prioritize, and test data-driven hypotheses across traffic buying, creatives, advertising platforms, monetization, user retention, and user ROI.
• Analyze and improve traffic-buying automation algorithms by assessing solution quality, identifying causes of performance drops, defining improvement requirements, and adapting logic to new sources, platforms, and business goals.
• Conduct predictive and proactive analytics to identify risks, performance drops, and growth opportunities.
• Build and maintain analytical and functional dashboards.
• Verify key reports, data, tracking, and analytical systems using data from advertising platforms, BI, CRM, MMP, attribution tools, and internal databases.
• Coordinate analytical tasks in the area of responsibility, collaborate with the analytics team, monitor analytics quality, and translate findings into business recommendations.
• Analyze and improve product metrics for the company’s apps, identifying opportunities in retention, monetization, user behavior, and overall product performance.

Требования:

• At least 7 years of experience in data analytics
• Experience in mobile app analytics and ad mediation for monetized apps, including mediation platforms, ad networks, waterfall and bidding logic, eCPM, fill rate, ARPDAU, impressions, ad revenue, and the impact of ad monetization on product metrics
• At least 4 years of experience in digital marketing, performance marketing, paid acquisition, or growth marketing
• Deep expertise in acquisition and product metrics, including LTV, ROAS, ROI, CPA, CPC, CPM, CPI, CTR, CR, retention, and ARPU, and their practical application
• Experience with cohort and ad hoc analysis, experiment evaluation, and hypothesis testing
• Ability to identify non-obvious data insights and turn them into concrete business recommendations
• Experience with MMPs, attribution, and tracking tools such as Adjust, Voluum, Amplitude, Mixpanel, Firebase, or similar platforms
• SQL skills for ad hoc analysis, data extraction, and modeling
• Knowledge of Python or R for analytics, automation, and modeling
• Understanding of marketing attribution, tracking, conversion measurement, and data quality
• Experience building and using reports and dashboards in BI tools such as Looker
• Experience with BigQuery and modern data stack tools such as GitLab, Docker, Google Cloud Container Registry, Workflows, and Cloud Run
• Experience with large data volumes and the ability to develop analytical logic independently
• Strong analytical skills and systematic thinking
• Attention to detail, self-organization, and accountability for results
• Ability to clearly communicate technical findings to non-technical teams
• Bachelor’s degree in mathematics, applied mathematics, statistics, data science, information technology, or a related field

Условия:

• Remote work format
• Schedule: 10:00 a.m. to 7:00 p.m. Cyprus time
• 20 Days of vacation and paid sick leave
• Probationary period: 6 months
• Salary by agreement, depending on level and expertise
• The team follows the Cyprus holiday calendar